How Amitabh Bachchan tops the brand trust charts
Bachchan's big advantage is that despite his age, he is current and contemporary, rues Sandeep Goyal Amitabh Bachchan has emerged as the most 'trustworthy' brand, winning across geographies, demographics and income classifications in a study on human brands conducted in end-2015 that covered about 2,500 respondents across five cities. No mean achievement for a septuagenarian who less than 20 years ago was almost consigned to the dung-heap as a spent-force. 'Trustworthy' in our research that ...Rediff.com, 1 month ago
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