Patanjali Ayurved's rise has prompted most other babas to go back to the drawing board. Most of them are either scripting or re-jigging their business plans, says Arvind Singhal. Out of nowhere, national and international investors, financial analysts, media and consumers have been taken by surprise at the incredible surge in popularity (and size of business) of spiritual gurus. The poster boy, of course, is Baba Ramdev, and the spectacular growth of Patanjali Ayurved, which boasted of revenue ... Rediff.com, 2 months ago
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