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Women score high in sports endorsements

Women score high in sports endorsements

Sania Mirza's ascent to the world number one spot in women's doubles tennis has put her in the same endorsement bracket as cricketers Rohit Sharma and Shikhar Dhawan. The doubles win along with match partner Martina Hingis in the Family Circle Cup ... Business Standard India, 1 week ago
IBNLive India News

Is cricket no longer the sought-after sport for advertisers in India?

Cricket is not just a sport but almost a religion for India, home to over a billion people. The gentleman's game has captured the imagination of millions of fans and ruled over their hearts for ages. However, the sport seems to be gradually losing ...
 IBNLive India News1 week ago Cricket's grip on sponsorship weakens but sport is still king: GroupM  Livemint.com1 week ago

Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP report

KOLKATA | NEW DELHI: Cricket, which has ruled the hearts of millions of Indians for years, may be losing just a little bit of its magic. In 2014, other sports — football, tennis, hockey and even kabaddi — gained in popularity, according to a ...
 Times of India1 week ago Sponsors bat big time for hockey, football: Report  Economic Times1 week ago

IPL 8: Advertisers interest still strong

A file photo of Kolkata Knight Riders celebrating their victory over Kings XI Punjab in the final of IPL 7. Photo: Ajay Aggarwal/Hindustan Times New Delhi: The Indian Premier League (IPL), the glitzy Twenty20 cricket tournament whose latest ...
 Livemint.com2 weeks ago

In a moolah-making league of its own

The latest season of Indian Premier League is expected to get more moolah for the franchises as they sign lucrative multi-year deals with established brands. Despite kicking off in less than 10 days of World Cup matches, the League is expected to ...
 Hindu Business Line2 weeks ago

IPL 8 set fair

MUMBAI: Before it even starts, the eighth season of the Indian Premier League is proving a hit with broadcasters and leading teams, as ad inventory is sold out and the value of sponsorship deals is up on last year. Multi Screen Media, which owns ...
 WARC3 weeks ago

Popular IPL teams sell sponsorships at a premium

While franchisees that have won the championship before have closed deals at a premium compared with last year, say experts, others may have to sell their remaining inventory at a discount. Photo: Hindustan Times Mumbai: As the eighth season of ...
 Livemint.com3 weeks ago

World Cup 2015: Star to make a killing out of India-Australia semi-final

Broadcaster Star India — which airs the World Cup cricket tournament in India in six regional languages, no less — is expected to rake in upwards of Rs 30 crore from the India-Australia semi-final at Sydney Cricket Ground (SCG) on Thursday. Ad ...
 Financial Express1 month ago

IPL: advertisers willing to spend more this season

Advertisers continue to bet big on cricket, even though the gap between two mega tournaments — the ICC World Cup and the Indian Premier League (IPL) — is just a little over a week. Multi Screen Media, official broadcaster of the IPL, has ...
 Hindu Business Line1 month ago
Odisha Samaya

Daredevils banks on Yuvi to score sponsorship points

rand and celebrity managers say that Singh's addition to Delhi Daredevils will improve its sponsorship deals by 15-20 per cent. His own fate will only look up if he performs in the initial phase. All-rounder Yuvraj Singh's Rs 16 crore haul from ...
 Agencyfaqs!2 months ago Icon player Yuvi to score sponsorship points in IPL 2015  Odisha Samaya2 months ago Daredevils bank on Yuvi to score sponsorship points  Business Standard India2 months ago
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