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About 17 results for "indranil das blah"

Beyond Indian Premier League (IPL) cricket: The rise of IPTL, ISL, PWL and PKL
Financial Express

Beyond Indian Premier League (IPL) cricket: The rise of IPTL, ...

Beyond Indian Premier League (IPL) cricket: The year 2016 started with a high for cricket lovers. One series after another, then the T20 World Cup and now the ongoing homegrown cricketing league, Indian Premier League (IPL). The official broadcaster ... Financial Express, 11 hours ago
A world beyondIPL Yahoo! India, 1 day ago

Learning from the Dhoni-Amrapali Saga

The incident has rekindled the debate on whether brand ambassadors are liable when the products they endorse start circling the drain. Reactions and lessons. Every now and then, the spotlight comes back onto the trappings of stardom. Last year, ...
 Agencyfaqs!2 weeks ago

Proposal to jail celebrity brand ambassadors for misleading ads ridiculous, say brand experts

Brand and marketing experts have termed a proposal by a Parliamentary Committee to penalise celebrity brand ambassadors for misleading advertisements as a case of overzealousness. While due-diligence levels are expected to go up if it becomes law, ...
 Smart Investor2 weeks ago
Hindustan Times

Brand Virat overtakes Dhoni in per day endorsement fees

Virat Kohli's unbeaten 82 runs in the last match against Australia have turned him into a man of the moment - not just for cricket crazy audience but also for brand managers. While country's skipper M S Dhoni continues to be one of the highest paid ...
 Hindustan Times1 month ago Brand machine called Virat Kohli gets Rs 1.5 crore a day!  Rediff.com1 month ago The grand Virat brand machine  Agencyfaqs!1 month ago
Business Standard India

ICC World T20: With 13 brands under his belt, Brand Virat is in cracking form

His unbeaten 55 in the match against arch rivals Pakistan in the ongoing ICC T-20 World Cup had many on the edge. Not just the scores of Virat Kohli fans, but also a clutch of brand managers and advertisers on the hunt for a worthy inheritor to ...
 Business Standard India1 month ago ICC World T20: Making of the grand Virat brand machine  Business Standard India1 month ago

Tendulkar dons a new colour with apparel brand True Blue

In the lead up to Sachin Tendulkar's retirement one of the questions that many marketing and ad folk couldn't help but ask was about the impact this would have on his brand endorsements. For over two decades, Tendulkar had been one of the most ...
 Economic Times1 month ago

Celebrity or hot potato?

Many brands have learnt the hard way that they risk losing equity and mindshare with controversies arising from the actions of their celebrity endorsers. It wasn't a first for Nike, but Maria Sharapova's shocking revelation just over a week ago ...
 Agencyfaqs!1 month ago

Celebrity or hot potato?

It wasn't a first for Nike, but Maria Sharapova's shocking revelation just over a week ago of failing a doping test purportedly dealt another blow to its haloed brand image. The sports brand, eager not to be seen committing a double fault, was ...
 Business Standard India1 month ago
Rediff.com

Controversial endorsers who lost big advertisement deals

Looking at the response time, brands are proactively snapping ties with celebrities in the face of controversy.  Image: Maria Sharapova tested positive for banned drug Meldonium. Photograph: Reuters     When Maria Sharapova admitted to failing a dope test at the Australian Open earlier this week, Nike, Tag Heuer and Porsche were quick to suspend their sponsorships. This was one of the quickest responses of brands seeking to put a distance between themselves and a tainted ...
 Rediff.com1 month ago
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