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What's cooking at the endorsement table

What's cooking at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs’ elbow. Even as film and sports stars continue to dominate the brand endorsement tables, a new category of celebrities is stepping out of the shadows. Celebrity chefs, who now command Rs 25-40 lakh a year, are being wooed by big brands for a range of products. Dettol, for instance, has Sanjeev Kapoor endorsing its hand wash. Philips has Ranveer Brar ..., 4 days ago

Brosnan shaken and stirred by the Pan Bahar ad

Pierce Brosnan's association with Pan Bahar is leaving the former James Bond hero with a bad taste in his mouth. International media reports say Brosnan has hit out at Ashok & Co Pan Bahar Ltd, makers of Pan Bahar, for unauthorised and deceptive ...
 Hindu Business Line6 days ago Indian brands cash in on foreign celebrity endorsements  Smart Investor2 weeks ago Brands court a new icon: Sindhu!  Rediff.com2 months ago Medal win opens up brand endorsement gates for Sakshi  Rediff.com2 months ago

It's all about MONEY … my HONEY!

During the one-minute ad Bond is seen performing his stunt in black suit as usual with Pan Bahaar can as unsual It was the perfect picture to ruin my morning ritual of having a cup of tea among chirping birds and swinging plants in my balcony.
 Tehelka1 week ago

Amazon, Jio, Facebook, Star, Sony in IPL fray

'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge."Urvi Malvania reports on the bidding frenzy for IPL rights. The battle for the television rights for the Vivo Indian Premier League is on in full force as both Star India and Sony Pictures Network India (SPN) hope to win the rights for the 2018-2027 period. While SPN has enjoyed the telecast rights to the cash-rich tournament since its inception in 2008, Star India has been slowly ...
 Rediff.com1 week ago
Times of India

Facebook, Amazon, Jio vie for IPL rights

The application is a universal document on which the applicants can choose to bid for digital and/or TV rights for a chosen territory Reliance Jio raises Rs 2,000-crore debt Jio, BSNL sign roaming pact Reliance Jio begins 4G preview offer The Board ...
 Business Standard India1 week ago Tough battle on cards for IPL media rights; India rights alone could fetch Rs 20k - Rs27k-crore  Economic Times2 weeks ago
Pocket News

'moonbow Cheers for Mumbai City FC at ISL 2016

moonbow Water Purifier becomes the official water purification partner of the team co-owned by Bollywood Actor Ranbir Kapoor Bangalore, 12th October 2016: moonbow, the umbrella brand from leading Sanitaryware Company, HSIL Ltd. has joined hands ...
 Pocket News Alert.com2 weeks ago moonbow Cheers for Mumbai City FC at ISL 2016  This Week Bangalore2 weeks ago ISL 2016: Mumbai City FC express elation over signing Udanta Singh, Lalchhuanmawai Fanai  Firstpost.com1 month ago Fanai, Udanta join Mumbai City FC for ISL 2016  Press Trust of India1 month ago

The struggles of India's very own Jerry Maguires

Sports marketing agencies are at a nascent stage in India, yet their lives are every bit as dramatic as that of Tom Cruise's eponymous character in Jerry Maguire (an American romantic comedy on the life of a sports agent, for the uninitiated). The ...
 Economic Times3 weeks ago
Financial Express

Celebrity endorsers: Brands set their hearts on Ranveer Singh; here's why

When you have got a good thing going, you amplify it as much as possible. Such seems to be the case with Bollywood star Ranveer Singh, who currently leads among a new crop of endorsers that brands have their hearts set on Consider how the latest ...
 Financial Express3 weeks ago
Indian Express

ISL 2016: Average age goes up for newest league

After MLS, Australian and Gulf leagues, ISL becomes the favourite destination for ageing superstars. The Indian Super League's (ISL) star quotient has gone up this season. So has the average age. The three biggest stars in the cash-rich tournament, ...
 Indian Express3 weeks ago Mumbai City FC 2016: Here's all you need to know before third ISL season  International Business Times India4 weeks ago ISL: Oldest record for newest league  MSN News US4 weeks ago ISL 2016: With Diego Forlan as marquee, Mumbai City FC high on confidence  Sportskeeda.com4 weeks ago

Meet the New Airtel Girl: Sasha Chettri

The petite, short-haired Sasha Chettri has become a crusader of sorts for 4G. She is all over the media - on TV, outdoor and online (including Airtel's website) - rattling off irresistible features of this new service by the telecom giant. Chettri ...
 Agencyfaqs!4 weeks ago
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