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About 6 results for "nielsen company"

Facebook introduces ad performance measurement solutions for advertisers
Sify

Facebook introduces ad performance measurement solutions for a...

San Francisco: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV. Facebook, in ... Sify, 2 months ago

Google and Tata Trusts expand Internet Saathi programme

Building on its mission to improve digital literacy amongst women in rural India, Google India and Tata Trusts on Tuesday announced the extension of the Internet Saathi programme, to support the Foundation For Rural Entrepreneurship Development (FREND) set up ...
 Deccan Herald1 week ago
Rediff.com

How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push. Baba Ramdev has actor Akshay Kumar as competition. In Hindustan Unilever’s ongoing campaign for Lever Ayush, the actor in an all-Indian attire looks into the camera exhorting consumers to go beyond the superficial when choosing ayurvedic products.   As HUL takes on Patanjali, ...
 Rediff.com1 month ago

Emotions are the new celebrities of advertising

Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits, visibly uncomfortable and distinctly out-of-place on a plush sofa, but is overwhelmed when a former student who has quite clearly done well for himself, goes out of his way to make his mentor feel special and makes him a cup of tea just the way he likes it. A mother gets all teary-eyed when her son ...
 Rediff.com1 month ago

Morning News Call - India, October 31

To access the newsletter, click on the link: http://share.thomsonreuters.com/assets/newsletters/Indiamorning/MNC_IN_10312017.pdf If you would like to receive this newsletter via email, please register at: https://forms.thomsonreuters.com/india-morning/ ...
 Sify1 month ago

India’s economy in a shambles. Govt must come out of denial mode

Former finance minister Yashwant Sinha kicked up a storm with his article slamming the NDA government’s handling of the economy. The government, predictably, dismissed his criticism. But what is the true picture? Is the Indian economy facing real ...
 catchnews.com2 months ago
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