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About 47 results for "Iab Standard Ad Tag"

ResponsiveAds Launches First Edge-to-Edge Fluid HTML5 Programm...

PRWeb 2016-08-02 ResponsiveAds offers a new scalable creative solution for premium real-time buying via programmatic marketplaces with its STRETCH® technology. It is the fast and easy way for designers to create pixel-perfect cross-screen HTML5 ... BizWire Express, 1 month ago
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Advertising Age

Google and P&G in Coalition to Police Ad Standards Across the Web

Google executiveSridhar Ramaswamy spoke at the Dmexco conference in Cologne, Germany, on Wednesday. Credit: Dmexco In possibly the broadest attempt yet to fix online advertising so that consumers don't become obsessed with blocking it, Google ...
 Advertising Age1 week ago Google and 16 other companies have formed a coalition that wants to police ads on the web (GOOG)  Business Insider1 week ago Google has helped form a coalition that aims to create a global regulator for internet ads  Business Insider Australia1 week ago
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Talent Shortage and Organizational Silos Are Obstacles in Delivering on Big Data's Promise, According to IAB Data Center of Excellence & DMA

Tags: Internet & business IT This was published: 21 Sep 2016 - 03:07 pm Tweet The IAB Data Center of Excellence and DMA , the largest U.S. data and marketing association, have released ' The Data-Centric Organization ,€ a whitepaper ...
 ITbriefing3 days ago

Top Trade Groups Join Forces to Standardize Distribution Specs for Video Ads

Tags: Internet & business IT This was published: 12 Sep 2016 - 02:47 pm Tweet Eight leading trade associations serving the advertising, marketing, and video technology industries are joining forces in an historic bid to create new guidelines ...
 ITbriefing1 week ago
AdNews

GroupM pushes viewability standard with Twitter deal

GroupM has partnered with Twitter to launch what it's claiming are the first campaigns that measure viewability on the platform. It is part of an ongoing partnership with Moat to launch its viewability beta program across the social site. The ...
 AdNews3 weeks ago

JICWEBS Names BPA Worldwide Ad Fraud Verification Provider

BPA Worldwide on Wednesday announced that the Joint Industry Committee for Web Standards (JICWEBs) has named it as an ad fraud verification provider in the UK. The goal of JICWEBS program is to promote trusted digital ad trading for both buyers and ...
 Media Post1 month ago

IAB Reveals 2016 MIXX Awards Shortlist, Showcasing the Best in Digital Marketing Today

Tags: Internet & business IT This was published: 9 Aug 2016 - 03:07 pm Tweet The Interactive Advertising Bureau ( IAB ) today revealed the shortlist for the 12th annual IAB MIXX Awards , 163 pacesetting campaigns from the U.S. and 10 other ...
 ITbriefing1 month ago

07/27/16: Apple Music buys Carpool Karaoke series; IAB says many could be persuaded not to use ad blockers; Twitter reports lackluster Q2 earnings

CYNOPSIS DIGITAL 07.27.16 Good morning. It's Wednesday July 27, 2016 , and this is your first early morning digital briefing. TODAYS CODEBREAKER Ad tech stack: In ad tech, a stack refers to a single vendor that offers a variety of marketing ...
 Cynopsis1 month ago

Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Computers to Turn Them off, According to IAB Study

Tags: Internet & business IT This was published: 26 Jul 2016 - 03:07 pm Tweet The Interactive Advertising Bureau ( IAB ) today released ' Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back ,€ a research report that shows two-thirds ...
 ITbriefing2 months ago
The Media Online

A crossroads and a new frontier: Traversing the cutthroat media terrain

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, audiences are no longer a given. Publishers and advertisers need to meticulously tailor ...
 The Media Online2 days ago
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