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About 7 results for "Iab Standard Ad Tag"

IAB: Programmatic growing slower abroad

Nearly all digital publishers in the U.S. are working on programmatic advertising strategies here in the states, but fewer are doing the same overseas. The Interactive Advertising Bureau reports that 98 percent of American publishers are pursuing ... Media Life Magazine, 1 month ago

9 images for Iab Standard Ad Tag

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Good Day Sacramento, 2 months ago

Introducing the Top 50 Mobile Innovators 2014

23snaps, Another Place, Bizzby and Grabyo among the many newcomers to this year's list of the best UK talent Finally, today is the day we can officially reveal ME's Top 50 Mobile Innovators of 2014. The project is now in its fourth year, ...
 Mobile Entertainment5 days ago

Where your personal data goes when you're not looking

What businesses know about any given individual is a lot. But what are companies doing with that data? Not as much as you might think -- at least not yet. Companies are getting more sophisticated, however. The trove of data that's out there ...
 CIO Australia3 weeks ago

comScore's CEO Serge Matta on Q2 2014 Results - Earnings Call Transcript

Operator Good day, ladies and gentlemen, and welcome to the Q2 2014 comScore, Incorporated Earnings Conference Call. My name is Michelle and I will be your operator for today. (Operator Instructions). As a reminder, this conference is being ...
 Seeking Alpha3 weeks ago
The Media Online

Urgent: better measurement for online media

While some say online is the easiest platform to measure, others are adamant that more needs to be done to see how powerful it is. Putting together a digital strategy can be overwhelming for marketers who now have more metrics and analytical ...
 The Media Online1 month ago

Where Is That Location Data From, Anyway?

If location targeting is an increasingly common feature of mobile campaigns, then demand for accurate location data is also sure to rise. Research released i n May by Thinknear, the mobile advertising arm of wireless location services firm Telenav, ...
 Media Post1 month ago

The analytics dilemma

52 mins ago by Megan Haynes This story first appeared in the July/August issue of strategy . Cross-platform measurement has been a hot topic for years. Now that multi-screen viewing is hotter than ever, is Canada getting closer to an ...
 Media in Canada2 months ago
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