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Digital Update on New Initiatives from TAG and the MRC
Alliance for Audited Media

Digital Update on New Initiatives from TAG and the MRC

Earlier this year we noted that the Media Rating Council and Trustworthy Accountability Group were each working on new standards and initiatives to address some key areas in the digital advertising ecosystem. Since then much progress has occurred. ... Alliance for Audited Media, 2 weeks ago
TAG Brings Ad Leaders Together to Launch War on Digital Ad Fraud Pettinga Financial Advisors, 1 month ago

TAG Authorizes AAM to Certify Ad Technology Companies in Fight Against Internet Piracy

ARLINGTON HEIGHTS, Ill. , Nov. 3, 2015 /PRNewswire-iReach/ -- The Alliance for Audited Media (AAM) has been named an authorized independent validator in the Trustworthy Accountability Group's (TAG) program to fight Internet piracy. AAM will audit ...
 IT Business Net3 weeks ago

Hide and seek

Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent of the pixels of video ads are visible for one second. Since the release of the first set of guidelines by the Media Ratings ...
 Communicate Online3 days ago

Programmatic Video - Two's company, Three's a Crowd

Less is more when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager,, (pictured below) in this piece talks about the trend towards private exchanges and programmatic-direct. Programmatic ...
 ExchangeWire4 days ago

Integral Ad Science Receives ABC Stamp of Trust for Online Ad Viewability

Tags: Internet & business IT This was published: 24 Nov 2015 - 09:42 am Tweet LONDON , November 24, 2015 -- Integral Ad Science is c ertified to industry standard for v iewability m easurement and content verification ...
 ITbriefing6 days ago Permanent Seat for UAE MoI on #WePROTECTInternationalAdvisory Board  ITbriefing1 week ago Integral Ad Science Releases Q3 2015 Media Quality Report - Video Advertising Remains a Challenge for Online Advertisers  ITbriefing2 weeks ago

Impression Fraud Botnet Could Cost Advertisers Billions: Report

An impression fraud scheme powered by a piece of malware that has infected millions of devices could cost advertisers a lot of money, enterprise analytics and security company Pixalate warned on Wednesday. The Xindi Botnet The malware, dubbed ...
 Security Week1 week ago

Interaction of Arabidopsis Trihelix-Domain Transcription Factors VFP3 and VFP5 with Agrobacterium Virulence Protein VirF

Abstract Agrobacterium is a natural genetic engineer of plants that exports several virulence proteins into host cells in order to take advantage of the cell machinery to facilitate transformation and support bacterial growth. One of these ...
 Plosone.org1 week ago

How to Request a New Display Campaign Set Up

Display advertising is a powerful tool to have in your advertising arsenal. When done right, it's not only visually appealing to customers, it's a cost effective way to get your ad noticed on websites. eZanga's display advertising offers an array ...
 EZanga.com3 weeks ago
ClickZ Today

3 things you need to know about bot traffic

Most advertisers don't think they're affected by bots. But since more than half of the Internet's traffic is not human - though it's not necessarily nefarious - that assumption is most likely false. It's no secret that fraudulent traffic costs ...
 ClickZ Today1 month ago

Media Rating Council (MRC) Issues Final Version Of Invalid Traffic Detection And Filtration Guidelines Addendum

NEW YORK, Oct. 27, 2015 /PRNewswire/ -- The Media Rating Council today issued the final Invalid Traffic (IVT) Detection and Filtration Guidelines, Version 1.0. The IVT Guidelines seek to modernize industry measurement standards for the filtration ...
 Bloomberg1 month ago
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