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About 19 results for "Iab Standard Ad Tag"

The Latest on Your Favorite Video Standard

The Latest on Your Favorite Video Standard

A while ago (OK, years ago), I wrote an article that was intended to demystify VAST. Things have evolved in those last five years, and it's probably time to revisit and update this topic to reflect where we are now with VAST. For those of you just ..., 1 week ago

11 images for Iab Standard Ad Tag

Venturebeat, 1 month ago
Industrial Info Financials, 2 months ago
Industrial Info Financials, 2 months ago
Isle News, 3 months ago
NetworkWorld, 3 months ago
Gawker, 3 months ago
Access Hollywood, 4 months ago
Alliance for Audited Media, 5 months ago
CSO Magazine, 5 months ago
Raw Story, 6 months ago
Alliance for Audited Media

Digital Update: The Latest from TAG and the MRC

Want to learn more about ad tech audits? Check out our latest blog " Inside Third-Party Ad Tech Audits " blog. To learn more about key digital challenges, check out our white paper series " Meeting the Challenges of Digital Advertising ." A ...
 Alliance for Audited Media2 weeks ago
Mobile Marketing Magazine

IAB: Programmatic Accounted for 20 Per Cent of 2014 Ad Revenues

Banner ads accounted for the vast majority of programmatic spend Programmatic buying and selling accounted for 20 per cent of overall internet advertising revenues in the US last year, according to a study by the IAB and PwC. Programmatic ...
 Mobile Marketing Magazine2 weeks ago

Online Video Decisionmakers Lean Heavily on Quality Research

TMI Leads to Analysis Paralysis Imagine you are virtually standing in the middle of the I-95 at rush hour somewhere between New York and Washington D.C. Your job is to collect the license plate numbers of every fifth car from the northbound lane, ...
 VideoInk3 weeks ago

Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury

Tags: Internet & business IT This was published: 30 Jun 2015 - 03:07 pm   Tweet   The Interactive Advertising Bureau ( IAB ) today announced that Michael Lebowitz, Founder and CEO of Big Spaceship, will serve as Jury ...
 ITbriefing1 month ago

Digital Technology Heavyweights Join IAB Tech Lab Board of Directors

Tags: Internet & business IT This was published: 23 Jun 2015 - 01:07 pm   Tweet   The Interactive Advertising Bureau ( IAB ) today announced the inaugural Board of Directors of the IAB Tech Lab , a nonprofit research and ...
 ITbriefing1 month ago

Why In-Banner Video Won't Die

Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn't even drive ROI like pre-roll video. If you want the entire video to be viewed and have complete attention, in-stream works ...
 Ad Exchanger6 days ago

Less Than Half of UK Online Ads are Viewable

An online ad seen earlier today, but how many others never are? The level of online ad viewability in the UK has dropped noticeably over the last year, in the face of the rise in automated ad buying processes, according to a new report from ...
 Mobile Marketing Magazine1 week ago

AAM to Enhance North American Media Measures

The Board of New York-based circulation body the Alliance for Audited Media (AAM) has approved plans to enhance its Media Intelligence Center database, and to expand reporting options for US and Canadian newspapers. The not-for-profit organisation ...
 MrWeb1 week ago

Mobile Video Ads: Viewability In Eye Of The Beholder

Viewability is a major priority in all digital advertising today, but nowhere is this more challenging than in the world of in-app mobile video advertising. Challenges with technology, tracking, lack of standardization and different opinions abound.
 Media Post1 week ago
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