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About 67 results for "Iab Standard Ad Tag"

New tool from IAB Tech Lab validates HTML5 ads

As marketers and advertisers have kissed Flash-based digital ads goodbye, the new HTML5 standard has given creative and operations teams a new format to focus on. The Interactive Advertising Bureau has unveiled a new tool that will quickly and ... Fierce CMO, 2 weeks ago

The Digital Download: Facebook additions amid Yahoo speculation

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo. It's been pretty hectic since the last Digital Download , at least for us; ClickZ Live ...
 ClickZ Today2 weeks ago

BPA Worldwide Extends TAG Certifi...

BPA Worldwide on Thursday said it certified ad-tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality Guidelines (IQG). The not-for-profit assurance provider's iCompli division ...
 Media Post1 week ago

Demystifying Mobile Video: Creative, Reporting, Standards and More

More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It's widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: ...
 AdMonsters.com2 weeks ago

Ad-serving standard could be supporting malvertising

The global standard for ad-supported video could soon make it easier for malvertisers to abuse smartphones and PC video players, according to one of the world's largest providers of the ad-serving technology. Mark Stanton, head of Brocade ...
 CSO AU2 weeks ago

IAB Releases Programmatic Fee Transparency Calculator for Media Buyers & Publishers

Tags: News: Software This was published: 24 Mar 2016 - 02:07 pm Tweet The Interactive Advertising Bureau ( IAB ) today released the IAB Programmatic Fee Transparency Calculator , a first-of-its-kind tool that advertisers, agencies, and ...
 ITbriefing1 month ago IAB Promotes Chris Glushko to Vice President of Marketing  ITbriefing1 month ago

The IAB's Nuts-And-Bolts Advice On Handling Viewability

Beyond the headlines , the drama and all the talk , there's the daily reality of actually putting viewability into practice. The questions around how to transact around viewability have been such a big issue for both publishers and advertisers ...
 Ad Exchanger1 month ago

The Industry Grapples With Mobile Viewability Growing Pains

Mobile viewability is going through its awkward adolescent phase. There's no official standard yet the Media Ratings Council (MRC) is planning to circulate a document for public comment in the next few weeks and vendors are still tinkering with ...
 Ad Exchanger1 month ago

Tubular Labs Launches Tubular Video Ratings

Tags: Internet & business IT This was published: 27 Apr 2016 - 02:07 pm Tweet Tubular Labs, the worldwide leader in online video intelligence, today launched Tubular Video Ratings, a unique and standardized metric that rates every online ...
 ITbriefing3 days ago

GroupM's Interaction 2016: Viewability, Fraud, Adblocking And Mobilization Require Industry Solutions For $160B Global Digital Ad Market

Tags: Internet & business IT This was published: 25 Apr 2016 - 09:02 am Tweet Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORKand LONDON , April 25, 2016 -- GroupM today published ...
 ITbriefing5 days ago Shorter Mobile Video Ads Resonate More among Millennials, While Longer Ads Break Through with Consumers Age 35 - 54  ITbriefing2 weeks ago
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