The coming year will not be the one in which 100 percent viewability of ads becomes the online advertising standard. That day is still well down the line, according to a new report from the Interactive Advertising Bureau. But 70 percent should be ... Media Life Magazine, 1 day ago
Let's Shoot For 70% Viewability I... - Media Post, 1 day ago
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Will Leverage Extensive Self-Regulatory Experience to Oversee Launch of ANA-4A's-IAB Compliance Organization to Combat Ad Fraud, Malware, & Piracy The American Association of Advertising Agencies (4A's), Association of ...4 Traders, 1 month ago
11/21/14: IAB reveals 2015 Digital Content NewFront schedule; Unruly names top 20 ads from the year, top social trends; Amazon's new series Mozart in the Jungle to premier on Dec. 23
CYNOPSIS DIGITAL 11.21.14 Good morning. It's Friday, November 21, 2014 , and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Despite previous reports, Facebook is not listed as a presenter on the preliminary ...Cynopsis, 3 weeks ago
Marketers are set to triple their investment in programmatic video next year, according to eMarketer , but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understood. I have written before that video ...Media Post, 7 hours ago
Note: This is a proposal I recently wrote for Yahoo. It has been edited for an external audience. The order in which the rendering tree is painted onto the canvas is described in terms of stacking contexts. Things get complicated when authors ...SitePoint, 1 day ago
Bristol based lighting rental company Fineline collaborated closely with creative design agency Immersive to launch Christmas early at the Tescos Metro store in Wigan, which saw a quirky and spectacular visual extravaganza played out in its car ...TV-BAY, 2 weeks ago
Practically non-existent 15 years ago, the explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers and customers. Marketers can create relationships and generate ...Advertising Age, 3 weeks ago
by Tiffany | Tags: guides , paid search , analytics , social , data , mobile , conversion 1. Measurement is key! Utilise campaign tracking within Google Analytics Understanding the performance of your marketing activity is essential, ...EquiMedia, 3 weeks ago
Above: Anti-"Fast Lane" protestors camped outside FCC. Image Credit: Fight for the Future With the time for public comment about net neutrality long gone , the Internet's only forceful advocates for this issue are politicians in high office, and ...Venturebeat, 1 month ago
It has become a tradition! The ANA TV & Everything Video Forum is the industry's annual kick-off event. It's a happening that brings together all key industry stakeholders-clients, agencies, media companies, researchers, etc. The conference explores ...Association of National Advertisers, 1 month ago
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