Ad viewability and its measurement is a hot topic and well it should be with ad standards so low that a consumer seeing half an ad for one second . However, measurement of viewability is improving, as is evidenced by today's announcement from the ... BizReport.com, 2 weeks ago
As several recent studies have shown, online advertising remains fraught with fraud and incapable of fully delivering on promises to clients. Media people have long expressed a desire for more accountability from sites that display these ads, ...Media Life Magazine, 2 weeks ago
For a very long time, media buyers and planners have been pushing for a gross ratings point, a way to compare online ad buys to those made in other media. That time is not yet here, but it's getting closer. Today the Media Rating Council ...Media Life Magazine, 2 weeks ago
Advertisers know that when it comes to programmatic, there is opportunity to be had. And why wouldn't there be? By using machine learning and real-time bidding (RTB), publishers and advertisers are buying and selling ad space more efficiently, at ...ClickZ Today, 2 weeks ago
Online ad spending continues to grow, but some campaigns may not be delivering exactly what clients thought they were paying for. A new study from BPA Worldwide, the online, print and face-to-face auditing service, scored the performance of online ...Media Life Magazine, 1 month ago
Pilat Media at the 2014 NAB Show Pilat Media will demonstrate the newest enhancements to its flagship Integrated Broadcast Management System (IBMS), the industry's most comprehensive, functionally rich, robust, and scalable software system for ...TV-BAY, 1 month ago
Ad exchange OpenX on Wednesday continued its mobile expansion, launching of a private exchange geared specifically to native mobile ads. The real-time bidding (RTB) exchange will allow developers and publishers to sell in-stream mobile ad units in ...Media Post, 1 month ago
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