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About 43 results for "Iab Standard Ad Tag"

Original Digital Video Programming Audience Grows to 63 Millio...

Tags: News: Enterprise IT This was published: 11 May 2016 - 01:07 pm Tweet Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the ' 2016 Original Digital Video Study ... ITbriefing, 1 month ago

2 images for "Iab Standard Ad Tag"

World Economic Forum, 2 weeks ago
Mobile Marketing Magazine, 1 month ago

Performance Marketing Companies Become Certified for Anti-Fraud

The Trustworthy Accountability Group (TAG) has launched a Certified Against Fraud initiative, in a bid to remedy a thorn in the side of the display ad industry: non-human impressions. The US-based organisation, formed of senior figures in digital ...
 PerformanceIN1 month ago

Alanna Gombert to Succeed Scott Cunningham as General Manager of the IAB Tech Lab

Tags: Internet & business IT This was published: 3 May 2016 - 03:07 pm Tweet The IAB Technology Laboratory announced the promotion of Alanna Gombert to the position of General Manager of the global digital media industry standards body.
 ITbriefing1 month ago IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking  ITbriefing1 month ago

BPA Worldwide Extends TAG Certifi...

BPA Worldwide on Thursday said it certified ad-tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality Guidelines (IQG). The not-for-profit assurance provider's iCompli division ...
 Media Post2 months ago

Internet Society Elects New Chair; Seats New Board Members at Annual General Meeting

Tags: Internet & business IT This was published: 20 Jun 2016 - 08:07 pm Tweet The Internet Society today announced that its Board of Trustees elected Gonzalo Camarillo as the new Chair during its Annual General Meeting 18-19 June, 2016. It ...
 ITbriefing1 week ago Florida Institute Funds Admiral to Avert Adblock Armageddon  ITbriefing1 week ago GroupM's Interaction 2016: Viewability, Fraud, Adblocking And Mobilization Require Industry Solutions For $160B Global Digital Ad Market  ITbriefing2 months ago
Associations Now

Ad Industry Launches Certification Program to Fight Fraud

What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this ...
 Associations Now3 weeks ago

Programmatic Ad Buying: And Now a Word From Our Sponsors

The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long? The glamour of the Mad Men advertising world ...
 StreamingMedia.com3 weeks ago

Amobee Expands Cross Channel Video Offering With Twitter Pre-Roll

- Amobee , a global marketing technology company, announced today it is one of the first to market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with actively engaged audiences across premium ...
 Digital Journal3 weeks ago AMOBEE : Expands Cross Channel Video Offering With Twitter Pre-Roll  4 Traders3 weeks ago

AppNexus Launches Free Video Viewability Measurement And Reporting

Tags: Internet & business IT This was published: 2 Jun 2016 - 04:02 pm Tweet NEW YORK , June 2, 2016 --AppNexus, the world's leading independent advertising technology company, today announced a solution for video viewability, for both ...
 ITbriefing3 weeks ago New UK Report Shows Significant Improvements in Quality of Digital Advertising - Integral Ad Science Releases Q1 2016 Media Quality Report  ITbriefing1 month ago Medialets is First to Adopt Rigorous Methodology for Counting Mobile Ads as Recommended by the MRC  ITbriefing1 month ago Tubular Labs Launches Tubular Video Ratings  ITbriefing2 months ago

What is AMP, how does it work & why you should care

Warning: Informational/technical/part-opinion piece. What isAMP? The mobile web is slow. The Accelerated Mobile Pages (AMP) project is an initiative started by Google that is trying to make the mobile web a performant platform again. Google ...
 Madgex1 month ago
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