As marketers and advertisers have kissed Flash-based digital ads goodbye, the new HTML5 standard has given creative and operations teams a new format to focus on. The Interactive Advertising Bureau has unveiled a new tool that will quickly and ... Fierce CMO, 1 month ago
IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking - ITbriefing, 4 weeks ago
Alanna Gombert to Succeed Scott Cunningham as General Manager of the IAB Tech Lab - ITbriefing, 3 weeks ago
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This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo. It's been pretty hectic since the last Digital Download , at least for us; ClickZ Live ...ClickZ Today, 1 month ago
The Trustworthy Accountability Group (TAG) has launched a Certified Against Fraud initiative, in a bid to remedy a thorn in the side of the display ad industry: non-human impressions. The US-based organisation, formed of senior figures in digital ...PerformanceIN, 2 days ago
Beyond the headlines , the drama and all the talk , there's the daily reality of actually putting viewability into practice. The questions around how to transact around viewability have been such a big issue for both publishers and advertisers ...Ad Exchanger, 2 months ago Maybe 100 percent viewability isn't the goal Media Life Magazine, 4 days ago Digital reassurance: MediaWorks enables 100 percent viewable banner ads and unblockable video — UPDATED StopPress New Zealand, 1 month ago Sense & Viewability VideoAdNews, 1 month ago
Original Digital Video Programming Audience Grows to 63 Million & Median Income Increases as Well, According to IAB Study
Tags: News: Enterprise IT This was published: 11 May 2016 - 01:07 pm Tweet Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the ' 2016 Original Digital Video Study ...ITbriefing, 2 weeks ago Ad Spending on Original Digital Video Programming Increased 114% since 2014, According to IAB Research ITbriefing, 3 weeks ago IAB Releases Programmatic Fee Transparency Calculator for Media Buyers & Publishers ITbriefing, 2 months ago New UK Report Shows Significant Improvements in Quality of Digital Advertising - Integral Ad Science Releases Q1 2016 Media Quality Report ITbriefing, 2 weeks ago
BPA Worldwide on Thursday said it certified ad-tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality Guidelines (IQG). The not-for-profit assurance provider's iCompli division ...Media Post, 1 month ago
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It's widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: ...AdMonsters.com, 1 month ago
The global standard for ad-supported video could soon make it easier for malvertisers to abuse smartphones and PC video players, according to one of the world's largest providers of the ad-serving technology. Mark Stanton, head of Brocade ...CSO AU, 1 month ago
Mobile viewability is going through its awkward adolescent phase. There's no official standard yet the Media Ratings Council (MRC) is planning to circulate a document for public comment in the next few weeks and vendors are still tinkering with ...Ad Exchanger, 2 months ago
Warning: Informational/technical/part-opinion piece. What isAMP? The mobile web is slow. The Accelerated Mobile Pages (AMP) project is an initiative started by Google that is trying to make the mobile web a performant platform again. Google ...Madgex, 1 day ago
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