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About 75 results for "Iab Standard Ad Tag"

IAB: Programmatic growing slower abroad

Nearly all digital publishers in the U.S. are working on programmatic advertising strategies here in the states, but fewer are doing the same overseas. The Interactive Advertising Bureau reports that 98 percent of American publishers are pursuing ... Media Life Magazine, 12 hours ago

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The Media Online

Urgent: better measurement for online media

While some say online is the easiest platform to measure, others are adamant that more needs to be done to see how powerful it is. Putting together a digital strategy can be overwhelming for marketers who now have more metrics and analytical ...
 The Media Online1 week ago DigiChat with Andrea: Online audience measurement in South Africa  Biz Community2 months ago

Where Is That Location Data From, Anyway?

If location targeting is an increasingly common feature of mobile campaigns, then demand for accurate location data is also sure to rise. Research released i n May by Thinknear, the mobile advertising arm of wireless location services firm Telenav, ...
 Media Post2 weeks ago

The analytics dilemma

52 mins ago by Megan Haynes This story first appeared in the July/August issue of strategy . Cross-platform measurement has been a hot topic for years. Now that multi-screen viewing is hotter than ever, is Canada getting closer to an ...
 Media in Canada4 weeks ago

Rhythm Announces First VPAID-Compliant SDK for Interactive Video on Mobile Apps and Websites

MOUNTAIN VIEW, CA -- (Marketwired) -- 06/11/14 -- Rhythm, a blinkx group company, today announced its launch of the industry's first mobile SDK to support javascript VPAID for interactive in-stream video on smartphones and tablets, as well as their ...
 TVNewsCheck1 month ago

Tremor Video's VideoHub Receives Continued MRC Accreditation for Video Viewability Metric

03:30PM GMT | Add a Comment Business Wire AA + - Tremor Video, Inc. NYSE:TRMR, an advertising technology company elevating brand performance across all screens for the world's leading brands and publishers, today announced its patented ...
 Investing.com1 month ago TREMOR VIDEO : VideoHub Receives Continued MRC Accreditation for Video Viewability Metric  4 Traders1 month ago
Digital Arts

How the ad industry is trying to stop malvertising

Photo: iStock Online ads can be annoying, but increasingly they're malicious, too. In the wake of a highly publicized "malvertising" incident last December , during which attackers were able to deliver malware through online ads published on ...
 Digital Arts2 months ago Malvertising rise pushes ad industry to action  Computerworld Norge2 months ago

Nielsen regrets nine month error which saw Ninemsn video views doubled

Source: Nielsen Audience measurement company Nielsen says it "regrets" an error which has meant it has been over-reporting the figures for Microsoft and Ninemsn video streams since last July. Irregularities with March's figures were first reported ...
 Mumbrella2 months ago
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