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About 64 results for "Iab Standard Ad Tag"

IAB: 100 percent viewability isn't happening

The coming year will not be the one in which 100 percent viewability of ads becomes the online advertising standard. That day is still well down the line, according to a new report from the Interactive Advertising Bureau. But 70 percent should be ... Media Life Magazine, 1 day ago
Let's Shoot For 70% Viewability I... Media Post, 1 day ago

3 images for "Iab Standard Ad Tag"

ThomasNet, 6 days ago
IndyCar, 1 month ago
EDA Café, 2 months ago

Linda Woolley Tapped to Head Ad Industry Anti-Fraud Program

Will Leverage Extensive Self-Regulatory Experience to Oversee Launch of ANA-4A's-IAB Compliance Organization to Combat Ad Fraud, Malware, & Piracy The American Association of Advertising Agencies (4A's), Association of ...
 4 Traders1 month ago

11/21/14: IAB reveals 2015 Digital Content NewFront schedule; Unruly names top 20 ads from the year, top social trends; Amazon's new series Mozart in the Jungle to premier on Dec. 23

CYNOPSIS DIGITAL 11.21.14 Good morning. It's Friday, November 21, 2014 , and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Despite previous reports, Facebook is not listed as a presenter on the preliminary ...
 Cynopsis3 weeks ago

Programmatic Video Complexity Still Baffles The Industry

Marketers are set to triple their investment in programmatic video next year, according to eMarketer , but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understood. I have written before that video ...
 Media Post7 hours ago

Managing CSS Stacking Contexts in a Hostile Environment

Note: This is a proposal I recently wrote for Yahoo. It has been edited for an external audience. The order in which the rendering tree is painted onto the canvas is described in terms of stacking contexts. Things get complicated when authors ...
 SitePoint1 day ago

Fineline Helps Illuminate Tesco for Christmas

Bristol based lighting rental company Fineline collaborated closely with creative design agency Immersive to launch Christmas early at the Tescos Metro store in Wigan, which saw a quirky and spectacular visual extravaganza played out in its car ...
 TV-BAY2 weeks ago
Advertising Age

Setting the Record Straight on Viewability, Fraud and Metrics

Practically non-existent 15 years ago, the explosion of the dynamic, digital environment has given rise to many powerful opportunities for marketers to connect brands with consumers and customers. Marketers can create relationships and generate ...
 Advertising Age3 weeks ago

7 Top tips for digital marketing success in the Finance and Insurance sectors

by Tiffany | Tags: guides , paid search , analytics , social , data , mobile , conversion 1. Measurement is key! Utilise campaign tracking within Google Analytics Understanding the performance of your marketing activity is essential, ...
 EquiMedia3 weeks ago

Why marketers need to fight for net neutrality

Above: Anti-"Fast Lane" protestors camped outside FCC. Image Credit: Fight for the Future With the time for public comment about net neutrality long gone , the Internet's only forceful advocates for this issue are politicians in high office, and ...
 Venturebeat1 month ago

2012 ANA TV & Everything Video Forum presented by Google

It has become a tradition! The ANA TV & Everything Video Forum is the industry's annual kick-off event. It's a happening that brings together all key industry stakeholders-clients, agencies, media companies, researchers, etc. The conference explores ...
 Association of National Advertisers1 month ago
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