Tags: News: Enterprise IT This was published: 11 May 2016 - 01:07 pm Tweet Regular viewers of original digital video programming have grown to 63 million in 2016 from 45 million in 2013, according to the ' 2016 Original Digital Video Study ... ITbriefing, 1 month ago
Ad Spending on Original Digital Video Programming Increased 114% since 2014, According to IAB Research - ITbriefing, 1 month ago
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The Trustworthy Accountability Group (TAG) has launched a Certified Against Fraud initiative, in a bid to remedy a thorn in the side of the display ad industry: non-human impressions. The US-based organisation, formed of senior figures in digital ...PerformanceIN, 1 month ago
Tags: Internet & business IT This was published: 3 May 2016 - 03:07 pm Tweet The IAB Technology Laboratory announced the promotion of Alanna Gombert to the position of General Manager of the global digital media industry standards body.ITbriefing, 1 month ago IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking ITbriefing, 1 month ago
BPA Worldwide on Thursday said it certified ad-tech providers AppNexus, engage:BDR, GumGum and OpenX under the Trustworthy Accountability Group's (TAG) new Inventory Quality Guidelines (IQG). The not-for-profit assurance provider's iCompli division ...Media Post, 2 months ago
Tags: Internet & business IT This was published: 20 Jun 2016 - 08:07 pm Tweet The Internet Society today announced that its Board of Trustees elected Gonzalo Camarillo as the new Chair during its Annual General Meeting 18-19 June, 2016. It ...ITbriefing, 1 week ago Florida Institute Funds Admiral to Avert Adblock Armageddon ITbriefing, 1 week ago GroupM's Interaction 2016: Viewability, Fraud, Adblocking And Mobilization Require Industry Solutions For $160B Global Digital Ad Market ITbriefing, 2 months ago
What's This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this ...Associations Now, 3 weeks ago
The combination of programmatic ad buying and advances in ad insertion technology promise to revolutionize the advertising experience for buyers, publishers, and viewers. So what's taking so long? The glamour of the Mad Men advertising world ...StreamingMedia.com, 3 weeks ago
- Amobee , a global marketing technology company, announced today it is one of the first to market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with actively engaged audiences across premium ...Digital Journal, 3 weeks ago AMOBEE : Expands Cross Channel Video Offering With Twitter Pre-Roll 4 Traders, 3 weeks ago
Tags: Internet & business IT This was published: 2 Jun 2016 - 04:02 pm Tweet NEW YORK , June 2, 2016 --AppNexus, the world's leading independent advertising technology company, today announced a solution for video viewability, for both ...ITbriefing, 3 weeks ago New UK Report Shows Significant Improvements in Quality of Digital Advertising - Integral Ad Science Releases Q1 2016 Media Quality Report ITbriefing, 1 month ago Medialets is First to Adopt Rigorous Methodology for Counting Mobile Ads as Recommended by the MRC ITbriefing, 1 month ago Tubular Labs Launches Tubular Video Ratings ITbriefing, 2 months ago
Warning: Informational/technical/part-opinion piece. What isAMP? The mobile web is slow. The Accelerated Mobile Pages (AMP) project is an initiative started by Google that is trying to make the mobile web a performant platform again. Google ...Madgex, 1 month ago
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