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About 20 results for "Iab Standard Ad Tag"

Experts Respond to IAB UK Statements: Part Three (Ad Fraud)

Experts Respond to IAB UK Statements: Part Three (Ad Fraud)

Every day this week, PerformanceIN will provide background and expert commentary on IAB Believes : a five-part series which clarifies the UK organisation's stance on some of ad industry's biggest talking points. Today (Wednesday, August 19), the ... PerformanceIN, 1 week ago

3 images for "Iab Standard Ad Tag"

Isle News, 3 days ago
Net Imperative, 1 week ago
Bloomberg, 3 weeks ago
Alliance for Audited Media

Digital Update: The Latest from TAG and the MRC

Want to learn more about ad tech audits? Check out our latest blog " Inside Third-Party Ad Tech Audits " blog. To learn more about key digital challenges, check out our white paper series " Meeting the Challenges of Digital Advertising ." A ...
 Alliance for Audited Media1 month ago
Mobile Marketing Magazine

IAB: Programmatic Accounted for 20 Per Cent of 2014 Ad Revenues

Banner ads accounted for the vast majority of programmatic spend Programmatic buying and selling accounted for 20 per cent of overall internet advertising revenues in the US last year, according to a study by the IAB and PwC. Programmatic ...
 Mobile Marketing Magazine1 month ago

Online Video Decisionmakers Lean Heavily on Quality Research

TMI Leads to Analysis Paralysis Imagine you are virtually standing in the middle of the I-95 at rush hour somewhere between New York and Washington D.C. Your job is to collect the license plate numbers of every fifth car from the northbound lane, ...
 VideoInk1 month ago

Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury

Tags: Internet & business IT This was published: 30 Jun 2015 - 03:07 pm   Tweet   The Interactive Advertising Bureau ( IAB ) today announced that Michael Lebowitz, Founder and CEO of Big Spaceship, will serve as Jury ...
 ITbriefing1 month ago

Digital Technology Heavyweights Join IAB Tech Lab Board of Directors

Tags: Internet & business IT This was published: 23 Jun 2015 - 01:07 pm   Tweet   The Interactive Advertising Bureau ( IAB ) today announced the inaugural Board of Directors of the IAB Tech Lab , a nonprofit research and ...
 ITbriefing2 months ago
Mobile Marketing Magazine

Snapchat Charging Advertisers for Zero-second Views

The first-ever video ad on Snapchat, for horror movie Ouija Snapchat advertisers are concerned about paying for in-app video ads that go unseen by users, according to Digiday . Snapchat charges advertisers $0.02 per view the full-screen ...
 Mobile Marketing Magazine27 minutes ago

Getting Up to Date on VAST

A while ago (OK, years ago), I wrote an article that was intended to demystify VAST. Things have evolved in those last five years, and it's probably time to revisit and update this topic to reflect where we are now with VAST. For those of you just ...
 AdMonsters.com2 weeks ago

The view on viewability

| Tags: media The buying of digital display media in an automated and real-time fashion is taking an increasing proportion of online display advertising budgets. This is supported by research carried out by the Internet ...
 EquiMedia2 weeks ago

Why In-Banner Video Won't Die

Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn't even drive ROI like pre-roll video. If you want the entire video to be viewed and have complete attention, in-stream works ...
 Ad Exchanger4 weeks ago
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