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About 50 results for "Iab Standard Ad Tag"

IAB Tech Lab Releases OpenRTB 2.5...

The Interactive Advertising Bureau (IAB) Tech Lab on Wednesday released updates to its OpenRTB (real-time bidding) standard. The IAB outlined the updates for OpenRTB 2.5 in a blog post . The latest version includes updates that adjust for ... Media Post, 2 weeks ago
IAB Releases OpenRTB 2.5 With Upd... Media Post, 2 weeks ago

8 images for Iab Standard Ad Tag

IT Business Net, 1 month ago, 1 month ago
MrWeb, 1 month ago
Mumbrella, 2 months ago, 1 month ago
Advertising Age, 2 months ago
World Economic Forum, 5 months ago
Mobile Marketing Magazine, 7 months ago

New Proposed IAB Standards a Good Thing, But Do B2B Buyers and Sellers Care?

by Matt Last month the Interactive Advertising Bureau unveiled new proposed formats and standards f or flexible digital ad units, which are intended to improve user experience (in turn stemming the rate of ad blocking) and adhering to IAB's own ...
 Software & Information Industry Association1 month ago

ASA in business rescue, but what next for the ad regulator?

Its board of directors has voluntarily placed the Advertising Standards Authority of SA (ASA) in business rescue. In a statement, director Mike Gendel said the board had taken the decision to to allow time for the process of restructuring the ...
 The Media Online2 weeks ago

Two Merkle Execs Named Data Rockstars by IAB

Tags: News: Software This was published: 9 Nov 2016 - 04:07 pm Tweet Merkle ( ), a leading technology-enabled, data-driven performance marketing agency, announced that Angelina Eng, vice president, media platforms and ...
 ITbriefing3 weeks ago

Medicaid and Children's Health Insurance Programs: Eligibility Notices, Fair Hearing and Appeal Processes for Medicaid and Other Provisions Related to Eligibility and Enrollment for Medicaid and CHIP

Start Preamble Start Printed Page 86382 Centers for Medicare & Medicaid Services (CMS), HHS. Final rule. This final rule implements provisions of the Affordable Care Act that expand access to health coverage through improvements in Medicaid ...
 Federal Register4 days ago

How agencies and advertisers can spot and combat mobile ad fraud

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follow. With mobile rapidly approaching half of digital advertising , the fraudsters that have ...
 ClickZ Today1 week ago Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud  ClickZ Today1 week ago Mobile Advertising 101: Ad Types, Performance, Measurement  Chief Marketer1 month ago

Re-Live the Magic from Miami

In front of us, the PubForum main room dais. To our right, a palm-tree-lined waterway where someone else's yachts are docked just beyond arm's reach. Must be AdMonsters Publisher Forum in Miami, at the luxurious Eden Roc resort! If youre here with ...
 AdMonsters.com1 week ago

RhythmOne PLC Half-year Report

RHYTHMONE PLC ANNOUNCES UNAUDITED FIRST HALF FINANCIAL YEAR 2017 RESULTS Company Exceeds Expectations, Led by 45% Growth of "Core" Programmatic Products, and Reaffirms Return to Full-Year Profitability in Financial Year 2017 London, England ...
 ADVFN UK2 weeks ago

Images Become a Focal Point on a Smaller Screen

Look upon the pages of to see the woe mobile monetization has caused publishers. With 2016 likely marking the close of the mobile interstitial age, pubs are frantically searching for revenue opportunities. But prime ad inventory has ...
 AdMonsters.com3 weeks ago

How to address the "F" word

The long held adage, "half the money I spend on advertising is wasted; the trouble is I don't know which half," has taken on new meaning in the digital age. Online and mobile ad fraud now costs advertisers approximately $4.6 billion in the U.S.
 IMedia Connection4 weeks ago
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