Nearly all digital publishers in the U.S. are working on programmatic advertising strategies here in the states, but fewer are doing the same overseas. The Interactive Advertising Bureau reports that 98 percent of American publishers are pursuing ... Media Life Magazine, 4 weeks ago
23snaps, Another Place, Bizzby and Grabyo among the many newcomers to this year's list of the best UK talent Finally, today is the day we can officially reveal ME's Top 50 Mobile Innovators of 2014. The project is now in its fourth year, ...Mobile Entertainment, 2 days ago
What businesses know about any given individual is a lot. But what are companies doing with that data? Not as much as you might think -- at least not yet. Companies are getting more sophisticated, however. The trove of data that's out there ...CIO Australia, 3 weeks ago
Operator Good day, ladies and gentlemen, and welcome to the Q2 2014 comScore, Incorporated Earnings Conference Call. My name is Michelle and I will be your operator for today. (Operator Instructions). As a reminder, this conference is being ...Seeking Alpha, 3 weeks ago
While some say online is the easiest platform to measure, others are adamant that more needs to be done to see how powerful it is. Putting together a digital strategy can be overwhelming for marketers who now have more metrics and analytical ...The Media Online, 1 month ago
If location targeting is an increasingly common feature of mobile campaigns, then demand for accurate location data is also sure to rise. Research released i n May by Thinknear, the mobile advertising arm of wireless location services firm Telenav, ...Media Post, 1 month ago
52 mins ago by Megan Haynes This story first appeared in the July/August issue of strategy . Cross-platform measurement has been a hot topic for years. Now that multi-screen viewing is hotter than ever, is Canada getting closer to an ...Media in Canada, 1 month ago
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