The coming year will not be the one in which 100 percent viewability of ads becomes the online advertising standard. That day is still well down the line, according to a new report from the Interactive Advertising Bureau. But 70 percent should be ... Media Life Magazine, 1 month ago
Let's Shoot For 70% Viewability I... - Media Post, 1 month ago
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LIQWID® Announces the Release of OnTheSide, a Website Monetization Program Via a Universal Tag That Creates an Above-The-Fold and Non-Scrollable Adaptive Webpage Extension Providing Incremental, Pre
LAS VEGAS , Jan. 14, 2015 /PRNewswire/ --LIQWID announces the release of OnTheSide, a website and blog monetization program utilizing incremental, 100% viewable inventory provided by the LIQWID Adaptive Webpage Extension technology. By virtue of a ...Reliance Trust, 1 week ago LIQWID(r) Announces the Release of OnTheSide(tm), a Website Monetization Finwin, 1 week ago
11/21/14: IAB reveals 2015 Digital Content NewFront schedule; Unruly names top 20 ads from the year, top social trends; Amazon's new series Mozart in the Jungle to premier on Dec. 23
CYNOPSIS DIGITAL 11.21.14 Good morning. It's Friday, November 21, 2014 , and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Despite previous reports, Facebook is not listed as a presenter on the preliminary ...Cynopsis, 2 months ago
For many marketers, digital media has become the perfect platform for a game of Buzzword Bingo. If youve got programmatic, re-targeting and Demand-side Platform (DSP) on your card, there's a fair chance you may have a winning line. But beyond the ...Net Imperative, 1 day ago Recycling An Audience Is Bad For The Environment Business Computing World, 23 hours ago
comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions
Media Buyers Will Be Able to Transact Using the Same Trusted Metrics in Both Programmatic and Direct Buying Environments RESTON, VA, January 22, 2015 - comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key ...Noodls, 5 days ago COMSCORE : Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions 4 Traders, 5 days ago
This article is by Richard Kosinski, president, U.S., at Unruly, a branded-video technology, insights and analytics firm. From a decline in YouTube's video-viewing dominance and the rise of Facebook's video ads, to new industry standards and ...Social Dashboard, 1 week ago
Sponsortag.com has a renovated and updated website to make merchant and publisher-directed advertising more accessible. The new features add to the helpful components, which already are in place. Los Angeles, CA -- (ReleaseWire) -- 01/12/2015 -- ...Digital Journal, 2 weeks ago Sponsortag Have Launched New Features for Publishers and Advertisers CEOWorld Magazine, 2 weeks ago
Readers, if youve been with us all year you will know what a breathtaking 12 months it's been in the mobile marketing world, and now that it's all but over, it's time for us to look back on the highlights in our regular month-by-month, end of year ...Mobile Marketing Magazine, 3 weeks ago
Fresh useful insights for people advancing quality, innovative and sustainable journalism OFF THE TOP You might have heard: The Texas Tribune and The New York Times end their four-year partnership in October (Texas Tribune) and Newspapers ...American Press Institute, 1 month ago
Marketers are set to triple their investment in programmatic video next year, according to eMarketer , but a substantial flow of dollars doesn't necessarily mean programmatic video advertising is widely understood. I have written before that video ...Media Post, 1 month ago
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