The Interactive Advertising Bureau (IAB) wants to help advertisers manage their quality assurance testing for mobile rich media ads. On Monday, the IAB Tech Lab released the MRAID Ads SDK Tester app at its at Annual Leadership Meeting in Palm ... Ad Exchanger, 2 weeks ago
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Ad Age Events Learn how non-working spend changes across industry and revenue, how production costs are projected to grow and best practice recommendations for analyzing and managing content costs. Learn more The Interactive Advertising ...Advertising Age, 2 weeks ago
New App for Simultaneous Testing of Mobile Ad Creative Across Multiple Ad SDK Platforms Released by IAB Tech Lab
Tags: Internet & business IT This was published: 25 Jan 2016 - 08:07 pm Tweet A new app that quickly tests ad creative across multiple ad software development kits (SDKs), called the MRAID Ads SDK Tester, was released today by the IAB Tech ...ITbriefing, 2 weeks ago Digital Ad Industry Will Gain $8.2 Billion by Eliminating Fraud and Flaws in Internet Supply Chain, IAB & EY Study Shows Ulitzer, 2 months ago Digital Ad Industry Will Gain and#36;8.2 Billion by Eliminating Fraud and Flaws in Internet Supply Chain, IAB and EY Study Shows SPi World News, 2 months ago Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud? Ad Exchanger, 2 days ago
PALM DESERT, Calif., Jan. 26, 2016 /PRNewswire/ -- Nielsen today announced at the Interactive Advertising Bureau (IAB) Annual Leadership Meeting that Digital Ad Ratings has successfully completed its beta period in Google's DoubleClick. Digital Ad ...Sys-Con Belgium, 2 weeks ago 2016 IAB Annual Leadership Meeting Themed The Next $50 Billion Brings Top Names in Digital Media & Marketing Executives Together in Palm Desert, CA ITbriefing, 2 weeks ago NIELSEN : Digital Ad Ratings Completes Successful DoubleClick Beta Period 4 Traders, 2 weeks ago Yahoo Introduces Native Ads on the BrightRoll Exchange ITbriefing, 3 weeks ago
_ Advertisers signing the TAG anti-piracy pledge include Allstate, American Express, Boehringer Ingelheim, Colgate-Palmolive, Comcast, Dole Packaged Foods, Dr. Pepper Snapple Group, Intel, Johnson & Johnson, Kellogg's, MillerCoors, NBCUniversal, ...Sys-Con Media, 2 months ago Native Advertising Set to Double by 2018 ITbriefing, 1 month ago
Cross-Channel Audience Recognition and Measurement Will Be Key Priorities in 2016, According to IAB Data Center of Excellence Study
Tags: News: Software This was published: 27 Jan 2016 - 06:27 pm Tweet ' The Outlook for Data: 2016 Snapshot ,€ 70 percent of surveyed marketers, media buyers, publishers, and digital advertising technology executives said 'cross-device ...ITbriefing, 2 weeks ago IAB Announces 2016 Sales & Service Excellence Awards Winners ITbriefing, 2 weeks ago IAB Launches Data Center of Excellence to Ensure Big Data Meets Its Promise for Marketers and Commitments to Consumers ITbriefing, 2 weeks ago OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council ITbriefing, 1 month ago
A singular issue is electrifying the publishers and tech companies attendingthe IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg came out swinging at ad-blocking firms during his opening speech to members Monday, ...Ad Exchanger, 2 weeks ago The industry response to ad blocking - Digiday WTF Ad Blocking NYC, 1/14/16 SlideShare.net, 4 weeks ago Is Programmatic Advertising Driving the Ad Blocking Debate? Digital Marketing Magazine, 2 months ago Is programmatic advertising to blame for ad blocking? IMedia Connection, 2 months ago
IAB Board of Directors Elects Lauren Wiener of Tremor Video as Chair & Jim Norton of AOL as Vice Chair
Tags: News: IT Networks This was published: 24 Jan 2016 - 11:07 pm Tweet Lauren Wiener, President, Buyer Platforms, Tremor Video, has been elected as Chair of the Interactive Advertising Bureau ( IAB ) Board of Directors. In tandem, Jim ...ITbriefing, 2 weeks ago
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Tags: News: Enterprise IT This was published: 17 Dec 2015 - 02:07 pm Tweet Genesis Media , the industry's first attention platform creating the most viewable ad experiences in engaging content, today announced Content Channels, a new ...ITbriefing, 1 month ago
In our final column from the IAB's Display Trading Council for 2015 we asked our council members to give some opinions on the trends that became apparent over the course of a year which, if our Media Owner Sales Techniques research is to be ...ExchangeWire, 2 months ago
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