How did Micromax achieve this feat though? It wasn't simply a matter of better marketing but a combination of pricing, timing and offering that did the trick for the desi brand. Samsung has always been touted as a mobile phone juggernaut but it's recently been bested in the most unlikely of places -- places where it assumed its market share was strong. After it was reported that Chinese manufacturer Xiaomi beat out Samsung in China, Counterpoint Research recently revealed that Micromax had the ... Rediff.com, 1 month ago
Micromax entered the mobile business in 2010, but you wouldn't think that seeing as it is now one of the top brands in India and a considerable player worldwide too. This four-year old company went head on with Samsung last year, which really ...Firstpost.com, 1 month ago
Ashish Pratap Singh of Zopper.com wonders if Samsung will meet the same fate as Nokia? In the smartphone market, Samsung faces tough competition from Micromax and Xiaomi. Photograph: Truth Leem/Reuters Samsung has been in the news lately for both good and bad reasons. Recent reports indicated that not only had Samsung been surpassed in smartphone shipments in China by Xiaomi but that Micromax had effectively captured the top mobile phone market share slot in India. ALSO ...Rediff.com, 2 weeks ago
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