Pune Warriors India captain Aaron Finch backs up as Ajit Chandila of Rajasthan Royals sends down a delivery during match 50 of the Pepsi Indian Premier League (IPL) 2013 between The Rajasthan Royals and the Pune Warriors India held at the Sawai ... International Business Times India, 1 week ago
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Swati Bhattacharya National Creative Director, JWT This office has given birth to everything from Maggi to Horlicks to Slice and 7Up. But if we are to choose campaigns that have become a milestone, I'd go with: Maggi: The first big campaign for ...Economic Times, 1 week ago
Last week, we brought you the Brand Equity Agency Reckoner 2014, the definitive ranking of the best ad agencies in the country. Now, read on to find out how the top agencies, across brand promotion, made it to the head of their class. Here's a look ...Economic Times, 6 days ago
TV.NXT 2014: "When Someone Tweets About Your Show, You Have Converted a Viewer into a Marketer": Rishi Jaitley
How the TV industry can use the Twitter phenomena to its advantage. If we talk about digitisation and look at only one side of the coin, it would be unfair. Because the truth is that marketers, broadcasters and content creators are using social ...Agencyfaqs!, 1 week ago
Quick tips from a behind-the-scenes hand. You are watching your favourite show and the commercial break comes on when you decide to leave your seat to get your bath water ready. Eyes still on the television, you suddenly find yourself tracing back ...Agencyfaqs!, 2 weeks ago
Mary Shelley, published a novel in 1818 a novel that talked of an eccentric scientist Victor Frankenstein , who creates a grotesque creature in an unorthodox scientific experiment. Victor who attempts to create life, is horrified by what he ends up ...Pitch, 2 weeks ago
MUMBAI: The growth of ecommerce in India will lead to the evolution of new business models as the physical and digital worlds find ways to operate together in FMCG, according to the head of PepsiCo India. "There is a physical model of distribution ...WARC, 3 weeks ago
In the past five years, Colors didn't make any money on its flagship show Bigg Boss, though it had a huge impact on the popularity of the channel (in terms of overall viewership), putting it among the top three. With record sponsorship deals, the channel aims to break-even this year. The only competition for Bigg Boss, it seems, is itself. Colors has upped the ante and is set to spend Rs 140-150 crore to air what will be the most expensive show on TV, surpassing its last ...Rediff.com, 3 weeks ago Bigg Boss set to get bigger this year Business Standard India, 4 weeks ago
In India, native advertising is still finding its feet and is mostly absent. But, what exactly is native advertising? Harping about products and services in ads may not be passé, but marketers are looking beyond. In this new digital era, brand ...Agencyfaqs!, 1 month ago
Summary It is time BCCI thought about linking cricketers pay to their performance. The disaster that the Indian cricket team's tour of England has turned out to be has showcased the huge disparity between cricket and other sports. A ...Financial Express, 1 month ago
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