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FMCG giants carry the battle to Ramdev's Patanjali

FMCG giants carry the battle to Ramdev's Patanjali

Ramdev’s company remains a dominant player in the naturals space, but products of rivals are also gaining popularity. A biopic series on the life of yoga-guru-turned-entrepreneur Ramdev was premiered on the new general entertainment channel Discovery Jeet recently.   While the series highlighted many unknown facets of Ramdev, a key part was on his journey of taking Patanjali, an ayurveda consumer goods company co-founded by him and close aide Balkrishna, to the top. At Rs 10,561 ..., 4 weeks ago

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Money Control, 8 months ago
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