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For advertisers, old is now gold

For advertisers, old is now gold

60-plus men and women who live independent lives are becoming the cynosure of ad men's eyes. Viveat Susan Pinto reports. The banter between mother and son -- played by Revathy and Vikrant Massey -- in an Axis Bank ad brings a smile to everyone's faces, and it also draws attention to something else: the changing portrayal of the elderly in Indian advertising today.   An elderly mother talks to her adult son about the need to secure his future while home loan rates are down. 'Buy a ..., 13 hours ago

31,719 images for ad, 2 days ago
DNA, 1 hour ago
Money Today, 3 days ago
First, 1 day ago
India Today, 5 days ago
First, 3 days ago
MSN India, 3 days ago
Med India, 1 week ago
Money Control, 41 minutes ago
Money Control, 42 minutes ago

How GST is changing the ad printing business during Durga Puja

Most of these printing companies that do not possess a GST registration have other lines of business such as photocopiers, photography and designing studios
 Business Standard1 day ago

Mankind Pharma pulls out controversial Navratri-themed ad campaign featuring Sunny Leone

The Navratri-themed promotional hoarding of Manforce condoms, featuring Sunny Leone, across Gujarat has led to a lot of brouhaha. The hoardings with the message ‘Aa Navratriey Ramo, Parantu Prem Thhi’ (This Navratri, play but with love) were aimed at ...
 Bollywood Hungama3 days ago VOTE: Does India overreact to Sunny Leone's condom ads?  Rediff.com4 days ago Sunny Leone's condom ad for Dandiya nights hurts religious sentiments in Gujarat  DNA5 days ago Condom ad featuring Sunny Leone stokes anger in India  Deccan Herald6 days ago

Facebook to add more human review to ad system: COO Sandberg

SAN FRANCISCO (Reuters) - Facebook Inc will add "more human review and oversight" to its ad-buying system, Chief Operating Officer Sheryl Sandberg said on Wednesday, responding to rising criticism that automated processes have allowed people to buy ...
 Business Standard4 days ago

Watch this space: After Jio, Paytm, controversial Islamic business group issues ad with Modi

Prime Minister Narendra Modi appears to be developing a strange reputation for unknowingly inspiring unsolicited advertisements featuring him. Less than a year after the publication of ads by Reliance Jio and Paytm featuring his photograph, a similar ad has ...
 catchnews.com3 days ago Our priority is development, not vote bank politics: PM Modi  Sify2 days ago Development is the solution to all problems: PM in Varanasi  Rediff.com3 days ago

Truecaller Opens Up Their Ad Manager Platform For Indian Advertisers; Boost For Mobile Ads?

Truecaller, the caller identity and spam detection app has now opened up their Ad Manager platform for Indian advertisers. This move can be seen as a major step towards making mobile advertisement more mainstream, and more transparent. Earlier, Truecaller had ...
 Trak.in2 days ago Truecaller to roll out self-service Ads Manager for short video ads  Medianama3 days ago

Facebook will now show you ads based on the stores you visit in real life

Facebook’s ad tools are getting seriously complicated. The world's largest social network will now allow advertisers to target users, based on the shops they visit in real life, thanks to location tracking, a feature many Facebook app users have ...
 DNA3 hours ago

Facebook's ad scandal isn't a 'fail,' it's a feature

The trouble is Facebook's business model is structurally identical whether advertisers are selling shoes, politics or fake diet pills Last Updated at September 24, 2017 12:45 IST
 Business Standard1 day ago Facebook plans big overhaul of political ads after criticism  Business Standard2 days ago Trump questions Facebook action on ads in tweet about "Russia hoax"  Reuters3 days ago Facebook to overhaul political ads, share some with U.S. Congress  Sify3 days ago

Facebook introduces ad performance measurement solutions for advertisers

In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.
 Business Standard1 day ago

Facebook advertises a sexist photo-ad urging non-users to join Instagram

Instagram had posted an advertisement on Facebook asking its Facebook users to join Instagram. The reporter's sister received the post on Facebook. The post Facebook advertises a sexist photo-ad urging non-users to join Instagram appeared first on Firstpost .
 First Post.com3 days ago #InstaStories: Like Irrfan's hair?  Rediff.com8 hours ago Facebook tests WhatsApp shortcut in its app  Sify2 days ago
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