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IOAA accepts specialised OOH agencies as members

IOAA accepts specialised OOH agencies as members

e agencies will now elect their representatives on the Board of Governors of IOAA. The Indian Outdoor Advertising Association (IOAA) has decided to accept specialist out-of-home (OOH) media agencies as its members. These agencies will now elect ... Agencyfaqs!, 1 week ago

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WA Today, 1 week ago
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Marketing Magazine Canada, 3 weeks ago
Business Today India

India Today Group Chairman Aroon Purie named Editor of the Year

The Jury for the International Advertising Association (IAA) India Chapter has chosen the Chairman and Editor-in-Chief of the India Today Group, Aroon Purie, as the 'Editor of the Year'. In a glittering awards ceremony on Saturday in Mumbai, Purie ...
 Business Today India1 week ago IAA Leadership Awards: Prasoon Joshi, CVL Srinivas named Creative & Media Agency Heads of the Year  Best Media Info1 week ago IndiaToday sweeps top honours at IAA media, ad awards  India Today1 week ago IAA hosts third edition of Leadership Awards  Agencyfaqs!1 week ago
Business Today India

IPL rakes in big money but misses long-term advertisers

Ajita Shashidhar, senior associate editor, Business Today The ongoing Indian Premier League (IPL) has been lucrative for broadcaster Multi Screen Media, which has sold ad inventory for Rs 5 lakh per 10-second slot compared with Rs 4.25 lakh last ...
 Business Today India1 week ago Broadcaster makes merry as IPL viewership soars 42%  Smart Investor1 week ago

3-day ad agencies festival begins in Goa on Thursday

Central and West India's advertising agency, Deepak Advertising is participating in Goa Festival 2015 that is being organised from April 9 to 11. This festival will take place in the Grand Hyatt hotel. Agency's director Dipesh Maheshwari will take ...
 New Delhi Pioneer2 weeks ago Hire Creative and Innovative Advertising Agency Indore  Press Release Ping1 month ago

"Anybody can head an agency; it depends on the person's equity": Nagesh Alai

Nagesh Alai Chairman, FCB Ulka In the Indian advertising industry, it is usually the suits - and occasionally a creative head - who go on to chair agencies. But in the case of FCB Ulka, Nagesh Alai, erstwhile chief finance officer, executive director and ...
 Afaqs2 months ago

Driving Behaviour Change For Growth

Giridhar Ayanur , Associate Director, Marketing G&C and Powdered Beverage, India, Mondel─ôz India Foods talks about their marketing initiatives focused at driving behavioural change in consumers and reaching more markets especially rural By ...
 Impact18 hours ago

"Today, Twitter is the most widely read 'newspaper'": Venkatesh Kini, Coca-Cola

atesh Kini, president, Coca-Cola, India and South West Asia, addressed a group of advertising and media professionals at 'IAA Retrospect and Prospects', an event organised by the International Advertising Association - India Chapter. Venkatesh ...
 Agencyfaqs!1 day ago IAA Retrospect: Venkatesh Kini shares mantras for brands to remain relevant in a complex, social world  Best Media Info1 month ago

How the IPL is India's Super Bowl for advertisers [Mint, New Delhi]

April 25--MUMBAI -- Despite four months of back-to-back cricketing action, the hype around the sport is far from waning. Advertiser interest in the Indian Premier League (IPL) is proof of this, as most brands have reserved their marketing ammunition ...
 Bloomberg3 days ago Abhijit Avasthi: Advertising's very own man of mystery!  Economic Times5 days ago How IPL is India's Super Bowl for advertisers  Livemint.com3 days ago

India wins 18 metals at APAC Effies

vy & Mather bagged the 'Agency of the Year' title, while Havas bagged Grand Effie and Lowe came third in Global Effectiveness ranking. The 2015 APAC Effie Awards saw a host of Indian agencies bagging awards and recognition. While Ogilvy & ...
 Agencyfaqs!2 weeks ago APAC Effies 2015: Ogilvy & Mather Mumbai is Agency of the Year  Best Media Info2 weeks ago Winners of 11th Annual Webby Awards Announced  CreativePro.com1 week ago Winners for APAC Effie Awards 2015 Revealed  Nasdaq2 weeks ago

Moody's, EIU add to 7% plus growth forecasts for India

Two global research agencies pegged India's growth to top 7% for calendar year 2015 onwards, but warned that persistent problems such as bureaucratic inefficiencies and fiscal indiscipline could be the Achilles' heel for the world's fastest growing ...
 Business Standard India1 week ago
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