Experts pick the most effective advertisements of the year. Brand: Ambuja Cement Agency: Publicis india In a world full of force fitted, inane, idea-less celebrity ads, this piece of work comes as a breath of fresh air. The idea is simple and strong, the choice of celebrity is bang on, unique and not just another cricketer or Bollywood star. The story is beautifully told. There is a wonderful vulnerability and pathos in the story of Khali and it is married to the promise of the product ... Rediff.com, 1 month ago
Facebook, in association with global advertising and public relations company WPP, on Thursday launched 'Creative Ambassador Programme' in India that will empower WPP creative agencies to develop mobile first creatives for their clients.The WPP Group has ...Prokerala, 1 month ago Facebook partners with WPP for the launch of the ‘Creative Ambassador Programme’ in India Tech2, 1 month ago
Even as the investigation into the Rs 3,700 crore online trading fraud in Noida throws up international links, and agencies including the Income Tax (I-T) department get involved, the police seem to be in no hurry to begin a probe in to a similar complaint ...DNA, 2 weeks ago
The Forbes 30 Under 30 list is even harder to get into than Stanford or Harvard University, says Monali Sarkar.Meet the desis who made the cut this year. IMAGE: Teju Ravilochan, centre. Photograph: Kind courtesy Unreasonable Institute/Facebook.com 'Falling in love with a problem, learning all about it, experimenting aggressively, being a learner' -- that's Teju Ravilochan's key to success. Ravilochan, 29, who founded the Unreasonable Institute, is the only Indian origin super achiever who made ...Rediff.com, 1 month ago
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports. As the country's largest dairy organisation, Gujarat Cooperative Milk Marketing Federation (GCMMF) plans to launch merchandise featuring its unique mascot, the Amul Girl, experts feel that it is likely to be a tight-rope-walk for the federation. This is because the world of merchandising is entirely different from ...Rediff.com, 1 month ago
Civil society groups and organisations operating the country's community radio sector are wary of the government's apparent interest in roping in more government bodies to run community radio stations. The information and broadcasting (I&B) ministry has ...DNA, 3 weeks ago
The West Bengal CM also accused the PM of 'removing crucial files' related to demonetisation. Trinamool Congress member of Parliament Kalyan Banerjee on Wednesday kicked up a row by saying Prime Minister Narendra Modi would have to return to Gujarat as a ‘rat’ following the countrywide protests against the note ban, remarks that drew a sharp response from the Bharatiya Janata Party. "In 2019 (Lok Sabha poll) you will be reduced to a rat. You will no longer be a lion. Narendra Modi ...Rediff.com, 1 month ago
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