The step forward in marketing could be a move to bypass the media and towards owning it directly, says Ajit Balakrishnan.The video starts with a 20-something man cuddling his Labrador puppy. It then shows the puppy running away with his master’s shoe. In another shot, they are seen running together in the grass; then, the puppy -- now nearly full-grown -- dives into a pond together with his master. Then we see, one evening, the young man driving off with a group of his friends, and the ... Rediff.com, 4 weeks ago
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