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How Big Brother Stole Diwali
Rediff.com

How Big Brother Stole Diwali

Gone are the days of over-the-top Diwali parties, says Kishore Singh.This year round, the taxman is the invisible -- and unwanted -- guest at these once extravagant affairs.Illustrations: Uttam Ghosh/Rediff.com There is no shortage of black humour this festive season. "Been playing teen-patti?" "No, I don't have a GSTIN yet." The Goods and Services Tax is proving a helluva party-pooper as this conversation among guests proves. "Have you paid advance GST yet?" "No, I don't expect to win more ... Rediff.com, 1 month ago

Keeping Cadbury relevant: 'Chocolate is not all about sugar'

The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products. No brand can afford to give up recruiting new consumers, especially a 70-year-old entity that faces a strong pushback from millennials over the health effects of a product that forms the core of its identity in the country: chocolates. Mondelez India managing director Deepak Iyer is not too ...
 Rediff.com2 months ago
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