Low-income consumers are not excluded from the formal economy; on the contrary they are incorporated and included on highly disadvantageous and adverse terms. They are not at the base of the pyramid awaiting rapturous ascension into market ... NextBillion.net, 1 week ago
An emerging cola brand from Peru schools the giants on how to achieve big growth. AJE, the Peruvian purveyor of Big Cola, with global sales of $2 billion, has achieved sales growth of an average 22 percent per year from 2000 to 2013. PepsiCo on ...Insead Knowledge, 1 week ago
It is shocking that companies do not seem to recognise the profound influence logos can have. Airbnb, the home rental service and latest darling of Silicon Valley, launched a new logo in mid-July to much fanfare. As part of a rebranding campaign, ...Insead Knowledge, 1 month ago
Pushy customer service representatives trying to drastically alter the decisions of consumers can end up being a costly headache. When Ryan Block, a product manager at AOL, tried to cancel his personal Comcast internet service, he hadn't banked ...Insead Knowledge, 1 month ago
Global business school INSEAD has announced an addition of a course to its executive education portfolio. The market entry strategy for India programme, available from March 2015 in New Delhi, will support business leaders and small and medium ...Business Standard India, 1 month ago INSEAD announces new executive education offering for India Smart Investor, 1 month ago
The Market Entry Strategy for India program targets strategic decision- makers in companies which wish to enter or expand in the country. Traditional classroom sessions aside, the six-day program intends to shed collective insights on what makes ...Hong Kong Standard, 1 month ago
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