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About 6 results for "amitava chattopadhyay"

Does the Shape of a Company's Logo Matter?

PRWeb Capturing the essence of a company's brand in one symbol (its logo) can be hard--or soft. According to a recent study in the Journal of Consumer Research , the shape of a logo (specifically, whether it's more rounded or angular) affects how ... International Business Times, 1 month ago
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4 images for amitava chattopadhyay

Insead Knowledge, 2 months ago
Insead Knowledge, 2 months ago
Insead Knowledge, 2 months ago
Bangladesh Daily Star, 2 months ago
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