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About 9 results for "amitava chattopadhyay"

So You Think You Understand Emerging Markets?
Insead Knowledge

So You Think You Understand Emerging Markets?

Given the immense diversity and complexity of countries like India, it's better to approach them as continents. Traditional assumptions about product development and segmentation should be left at the door. Edible oils constitute one of the most ... Insead Knowledge, 1 week ago
Insead Knowledge

Four Lessons for Turning Around a Declining Business

The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their needs better. For movie theatres in the U.S. and West­ern Europe, view­er­ship ...
 Insead Knowledge2 weeks ago

Weekly Roundup - 8/23/14

Low-income consumers are not excluded from the formal economy; on the contrary they are incorporated and included on highly disadvantageous and adverse terms. They are not at the base of the pyramid awaiting rapturous ascension into market ...
 NextBillion.net4 weeks ago

Marketing Lessons for Coke from Peru's Big Cola

An emerging cola brand from Peru schools the giants on how to achieve big growth. AJE, the Peruvian purveyor of Big Cola, with global sales of $2 billion, has achieved sales growth of an average 22 percent per year from 2000 to 2013. PepsiCo on ...
 Insead Knowledge1 month ago
Insead Knowledge

Logos Mean More than You Think

It is shocking that companies do not seem to recognise the profound influence logos can have. Airbnb, the home rental service and latest darling of Silicon Valley, launched a new logo in mid-July to much fanfare. As part of a rebranding campaign, ...
 Insead Knowledge1 month ago
Insead Knowledge

When Persistence Backfires

Pushy customer service representatives trying to drastically alter the decisions of consumers can end up being a costly headache. When Ryan Block, a product manager at AOL, tried to cancel his personal Comcast internet service, he hadn't banked ...
 Insead Knowledge1 month ago

INSEAD new exec education programme for India

Global business school INSEAD has announced an addition of a course to its executive education portfolio. The market entry strategy for India programme, available from March 2015 in New Delhi, will support business leaders and small and medium ...
 Business Standard India2 months ago INSEAD announces new executive education offering for India  Smart Investor2 months ago

Indian experience

The Market Entry Strategy for India program targets strategic decision- makers in companies which wish to enter or expand in the country. Traditional classroom sessions aside, the six-day program intends to shed collective insights on what makes ...
 Hong Kong Standard2 months ago
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