The Amul Girl was created by Sylvester daCunha to counter the Polson dairy girl. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with her regular appearance on billboards ... Afaqs, 2 months ago
Amul: Amazing story of India's most successful brand - Rediff.com, 2 months ago
Amul: An utterly butterly self-sufficient brand - Rediff.com, 2 months ago
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Vogue Loves: Amul Girl and Limca leggings > Michelle Obama wears Bibhu Mohapatra > Vogue's School of Style Returns > Dior's New Site > < PreviousNext > GET THE NEWSLETTER Twitter Facebook 0 likes SITE CONTENT ASSOCIATE SITESVogue India, 1 month ago
Image: The Nirma University. Photograph: Kind Courtesy, Wikimedia Commons The Nirma girl won’t be revived in its advertisements for emotional reasons, note Sohini Das and Sayantani Kar. A little girl in a frilly white dress twirls her way into a pack of detergent, to the tune of a catchy jingle. Together with the Liril girl cavorting under a waterfall and Amul’s plump little moppet, the Nirma girl remains one of the most enduring images from the television ads of the eighties. The ...Rediff.com, 2 weeks ago Nirma girl endears, but brand's seen better days Business Standard India, 3 weeks ago 40 years ago...and now: Nirma girl endears, but brand's seen better days Business Standard India, 2 weeks ago
Brand India is on a roll, going by the recent speeches from Indian Prime Minister Narendra Modi. Even the frequency with which global CEOs have been making India a must-visit spot is an indication of its clout. The debate rages on about the growth ...Economic Times, 1 month ago
Usually on social media, the conversation between a brand and its customer is a predictable one: a customer complains about a certain product or service and the brand responds with an apology. In some cases it even offers compensation. But the story ...NDTV, 1 month ago The Social Media War Between Amul and an Angry Customer NDTV, 1 month ago
Shahid Kapoor's 'Haider' is going places. Shahid Kapoor's recent release Haider or desi Hamlet has been riding high with all the criticial acclaim that it has been getting. Not only them, but also the Bollywood counterparts and fans are going ...Indian Express, 1 month ago
By Malay Desai By: daCunha Communications The second film of milk co-operative Amul's mooch campaign of July begins with a man entering a men's saloon with his daughter in uniform. Using the Wild Western style of drama as well as music, the ...Impact, 2 months ago
Leading Indian dairy manufacturing company Amul recently released an illustrated advertisement depicting Pakistan Peoples Party (PPP) Chairman Bilawal Bhutto Zaradari being shooed away by Amul's mascot. The illustration came out in the light of ...DAWN Group, 1 month ago
Gujarat Chief Minister Anandiben Patel felicitated progressive women cattle rearers and milk producing co-operative societies at a function in Banaskantha district today, on the occasion of 'Amul Man' Dr Verghese Kurien's birth anniversary, ...Zee News, 9 hours ago
Using a likable mascot makes an immediate connection with people The reviewer: KV Sridhar The chief creative officer of Sapient India has more than three decades of experience in advertising and has worked with marquee brands such as ...Livemint.com, 5 days ago Spot Light: Foodpanda [Mint, New Delhi :: ] BusinessWeek, 5 days ago
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