24 advertising campaigns in 40 days and a cool Rs 100 crores in Priyanka Chopra's pocket. This is the warm welcome that reportedly awaits the 33-year-old actress on her return to India. On the face of it, absence makes the brand ambassador busier, ... NDTV, 3 days ago
Being a sports fan is no longer about loyalty—but a heady convergence of competitiveness, entertainment, technology and spending power When 22-year-old Amlan Das, a Tata Institute of Social Sciences student, went to watch a Pro Kabaddi league ...Livemint.com, 3 weeks ago
A celebrity endorsement legislation can lead to new clauses in endorsement contracts, a new insurance scheme, and costlier brand ambassadors New Delhi: Fashion photographer and film producer Atul Kasbekar, known for his Kingfisher Calendar shoots, ...Livemint.com, 4 weeks ago Endorsements issue: Unfair to blame celebrities for misleading ads, say brand gurus First Post.com, 4 weeks ago Celebrities cannot be pulled up for misleading ads, say brand gurus DNA India, 4 weeks ago Unfair to pin down celebs for misleading ads, say brand gurus Manorama Online, 4 weeks ago
KOLKATA: Celebrities are being made scapegoats. That's the refrain in the endorsement industry as soon as word spread about the Parliamentary Committee having proposed changes in the Consumer Protection Bill. If the proposal is accepted, it can lead ...Times of India, 1 month ago
March 24--It's around 1 am in the Dominican Republic and actor Deepika Padukone has just wrapped up a 12-hour shooting schedule for her Hollywood debut xXx: The Return of Xander Cage. If she's exhausted, her voice shows no signs of it. Nor does she ...Bloomberg, 2 months ago The evolution of Deepika Padukone Livemint.com, 2 months ago
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