The trade is already buzzing with the new releases of this year. Whether it’s Ok Jaanu, Kaabil, Raees, Baahubali 2 or Tubelight, this year’s line-up seems exciting We are sure there will be many hidden gems, surprise hits and blockbusters in 2017. DNA, 2 weeks ago
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Facebook, Airbnb, Paytm, eBay join the film’s cast of brands, look to connect with young audiences. While brand associations have become the norm for Bollywood films, Fox Star Studios took things up a notch with its Diwali release Ae Dil Hai Mushkil (ADHM). With an estimated Rs 25 crore worth of promotional media, the film is hitting the highs even without busting the box office. Its tie-up with Facebook on a global scale is a first for the social media platform in India and even for ...Rediff.com, 2 months ago
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