More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan. IMAGE: Prabhas and Rana Dagubatti in Baahubali. Baahubali 2, the sequel to the hugely popular mythological-historical fiction film, hits the screens in India and the US this week. It already has 15 brands in the bag; companies such as Nestle and Britannia, among others, that have a national and global footprint have all come on board. Another movie, VIP 2, that stars Dhanush ... Rediff.com, 1 day ago
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