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What drives brands to up the ante on ads?
Rediff.com

What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The billboards are unmissable on the Western Express Highway, a road that runs right through the western suburbs of Mumbai. The name of Kenstar, a brand of home appliances owned by Videocon Industries, is clearly visible. The visuals and accompanying text convey the simple message: Kenstar is a good bet this ... Rediff.com, 2 months ago
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