The journey of Officer's Choice whisky, from being an also-ran to overthrowing the established Bagpiper and McDowell's in flat six years, and then to become the world's second largest spirits brand by volume, has now made its way to the case study list at the ... DNA, 1 month ago
company in 2007, observes that when he joined the brand value perception for Officer's Choice was low compared to Imperial Blue and Bagpiper.DNA, 1 month ago
Camel races, safaris for tourists and camel fur cutting will be the highlights of the annual Camel Festival beginning in Bikaner fromJanuary 14. Many fun activities have been lined up at the festival to attract tourists. "Folk and fire dances and spectacular ...Business Standard, 2 months ago
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