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When prestige brands become less snobby
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When prestige brands become less snobby

There is a beguiling allure to ‘masstige’ brands, which trade places up and down the value spectrum. But they aren’t always easy or successful, says Bharat Bambawale. IMAGE: What gives prestige brands magnetism and multiplies their appeal is they are not accessible to everyone. They occupy a special world not many can be part of. American actor Cameron Diaz, brand ambassador of Tag Heuer, effortlessly gives off that message. Photograph: Kind Courtesy Tag Heuer. The Bombay ... Rediff.com, 1 month ago
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