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About 1399 results for "brand management"

Saina Nehwal: Smash hit for brands?

Saina Nehwal: Smash hit for brands?

The reigning badminton champion recently signed an endorsement deal worth Rs. 25 crore with celebrity management firm IOS Sports. On the brand circuit, she has become the highest paid sportsperson, outside of cricket. A look at the categories she has endorsed ... Afaqs, 18 hours ago
Five Things That Successful Brand Managers Do, 2 hours ago
Business Standard

Sania Mirza nominated for Khel Ratna award

Brand managers however say that Mirza's brand value may not shoot up significantly Urvi Malvania | Mumbai August 11, 2015 Last Updated at 19:38 IST A file photo of Sania Mirza (centre) posing for a selfie with her sister Anam Mirza and her father Imran Mirza ...
 Business Standard2 weeks ago Brand excellence at the 2015 Sunday Times Top Brands Awards  The Marketing Site3 days ago The second annual Sunday Times Top Brands Conference  The Marketing Site3 days ago Book Review: Brandes On Value  Seeking Alpha4 days ago
Best Media Info

AdStand: Two Indias and jewellery brands

Naresh Gupta, Managing Partner and Chief Strategy Officer, Bang in the Middle, raises a pertinent question as to why most jewellery brands haven't been able to go beyond weddings in their ads BestMediaInfo Bureau | Delhi | August 26, 2015 ...
 Best Media Info5 days ago Top Brand Exec Steps Down from DWA  License4 days ago BrandPost: Rescue Summer Productivity with Flex Work  CIO Magazine4 days ago DreamWorks Animation Branding Chief Michael Francis Stepping Down  Variety4 days ago
Business Standard

Brands in shining armour

In a world wired to digital media 24x7, image management practices need an overhaul Viveat Susan Pinto | Mumbai August 24, 2015 Last Updated at 21:40 IST Sofia Ashraf raps about HUL’s Kodaikanal plant; others like Nestle India and have also ...
 Business Standard1 week ago

Yum Brands rings in management changes

Updated: 2015-08-20 08:13 By Wang Zhuoqiong(China Daily) Micky Pant, new chief executive officer of Yum Restaurants China. Company veteran Pant to chart new growth strategy for fast-food giant in China Yum Brands Inc, owner of KFC and ...
 CHINAdaily USA1 week ago Brokerages Set Yum! Brands Price Target at $90.30 (NYSE:YUM)  WKRB News2 days ago Yum! to reorganise India biz between 2 franchisees  Economic Times3 weeks ago Modi’s hasn’t turned around sentiment: Yum Brands  Economic Times1 month ago

Outbound travel from India is growing faster than domestic: Expedia Managing Director

The company, which clocked a revenue growth of 11% in the second quarter, does not want to be a mass brand in India. Instead, it wants to focus on more evolved consumers who are not looking for pre-packaged products.
 DNA2 weeks ago Renault India is unfazed over rising competition for Duster  The Financial Chronicle1 month ago Ranbir Kapoor to promote Renault India brand  The Financial Chronicle1 month ago Renault India ropes in Ranbir Kapoor as brand ambassador  Economic Times1 month ago

Branding Nano as the cheapest car was a mistake: Ratan Tata

Watch Ratan Tata, Chairman Emeritus, Tata Sons, give convocation speech at Great Lakes Institute of Management.
 Money Control1 month ago Branding Nano as cheap car was wrong: Tata  Deccan Herald1 month ago Entrepreneurship scene in India today is like in the US of 1970s, says Tata  Rediff.com1 month ago India entrepreneurship wave similar to US in 70s: Ratan Tata  India Infoline1 month ago

EIH ltd to shift focus on managing hotels: Oberoi

KOLKATA: Hospitality major EIH Ltd, which owns and manages the Trident and Oberoi brand of hotels, is looking to operate most of its ventures through management contracts. "In the coming years, EIH would hope to have 90 per cent of managed properties across ...
 Economic Times3 weeks ago Oberoi's Navi Mumbai property hits green hurdle  The Financial Chronicle3 weeks ago EIH to focus only on managing hotels: Oberoi  Prokerala3 weeks ago

Persistent Systems announces acquisition of Ireland based Aepona Holdings

Certain IP and realted rights for Aepona products to be managed under Persistent's Accelerite Brand Persistent Systems announced that Persistent Systems Inc. (PSI), a California corporation and subsidiary of Persistent Systems signed an agreement with Intel ...
 Business Standard1 month ago Persistent Systems to acquire Aepona Holdings  India Infoline1 month ago

IPL’s brand value may drop 15%, new teams will find it tough to attract sponsors: Global valuations firm

Even if the Indian cricket board manages to find a way to have eight teams in next year’s IPL, the brand value of the twenty20 league will dip by about 15%, said global valuations firm American Appraisal. NEW DELHI: Even if the Indian cricket board ...
 Economic Times1 month ago
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