Exclusive: Vijender Singh's team on managing his brand in cont...

Brand management company Pentland Brands withdrew its private fuel benefit in 2011 and introduced a fuel card system. The organisation behind global brands such as Speedo, Mitre and Berghaus used The Miles Consultancy's (TMC) system to gather the ...

Ranveer Singh may have created a buzz in B-town but it seems like he still needs to work his charm on the brand managers. Recently it was reported that even though the star was all set to represent a well-known brand, the company has gone back on the deal! ...

Continues to accept Medicare insurance for diabetes testing supplies Offers all major brands of diabetes test strips and low cost 90-day prescriptions for supplies to all Medicare patients PR Newswire WOONSOCKET, R.I., May 20, 2013 /PRNewswire/ ...

In less than a decade, social media has empowered businesses of all shapes and sizes across almost every industry worldwide to attract and engage with fans and customers to raise awareness, drive website football and boost sales, but it's a ...

Target/Minneapolis, MN Sr. Manager Owned Brands(Job Number: ADV00022C) JOIN US AS A SR. MANAGER OWNED BRANDS About This Opportunity Help shape one of the world's strongest brands. Develop innovative, eye-catching campaigns that increase brand awareness, ...

From watches to jewellery to backpacks, Titan Industries has for the past 12 years under Managing Director Bhaskar Bhat stepped into segments that have been highly unorganised and brought in an element of high brand recall, thus sculpting consumer trends.

On May 10, a team of three students from SP Jain Institute of Management and Research (SPJIMR), Mumbai, won the national finals of LOreal Brandstorm 2013, an international marketing game conducted by LOréal Paris.Students had to develop

Amplifying your story over digital media is what branding in the 21st century is all about and it's been a hugely disruptive trend. When Larry Light was CMO of McDonalds he found parallels between marketers, editors and writers. Just as writers ...

You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side.