Bday special: Brand Sachin Tendulkar

What is the main hook behind Tendulkars brand appeal and can he ever get it to Michael Jordan or David Beckham levels?

Jayawardene joins the likes of the Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga at Adidas.

Kaspersky Lab recently conducted a meet and greet with cricketing legend and brand ambassador Sachin Tendulkar with a select group of invitees, including top performing partners, existing customers, and a few special CIO invitees at Mumbai. The ...

imple question to some of my friends, Other than Sachin Tendulkar, who is the world's best batsman? The popular choices were Rahul Dravid and Ricky Ponting. Very few named Jacques Kallis. Well, I don't know if there is one correct answer to that ...

The company, however, did not share the financial details of its three-year contract with the cricketing icon.

IPL team Mumbai Indians icon player Sachin Tendulkar, with his wife Anjali Tendulkar at the launch of a co-branded card called 'Akkha Mumbai Khelega' in Mumbai on March

New Delhi: With a blistering 187-runs knock against Australia, aggressive Shikhar Dhawan debuted Test cricket in style. Ravindra Jadeja has already proved his mettle with all-round performance against Australia and England. Cheteshwar Pujara, touted ...

Tags: IPL 2013 Sachin Tendulkar Rahul Dravid The sixth edition of the cash-rich Indian Premier League has more than 100 brands generating Rs 1,500 crore through direct advertising or innovative association with the franchises. It might baffle a few ...

PTI Mumbai: A limited edition Sachin Tendulkar gold coins, with the senior cricketer`s face and signature embossed on them, were launched on Monday on the auspicious day of `Akshaya Tritiya`. A jewellery brand launched one lakh Sachin Tendulkar gold ...