Controversies, scandals inflicting body blow to IPL as brand v...

This model has brought a dramatic change to the lives of marginal farmers The Amul model is very successful in Gujarat. But, nothing much has happened in other States due to government policies and local laws that interfere with professional management, says ...

TAG Heuer - the Swiss company - wants to carry its prestigious, branded watches to tier-two cities such as Visakhapatnam to promote awareness among the public, even though the sales may be small in the beginning, according to Franck Dardenne, the General ...

Formal wear maker Louis Philippe will soon roll out standalone stores for sports and casual wear. Branded as LP Sport, the new entity will have around 40 stores by the end of this fiscal. Created in November 2007, LP Sport was previously marketed through ...

Local search engine and telephone yellow pages Just Dial is popular all over India, when such a strong brand comes up with an IPO, it naturally generatesinterest....

Mumbai-based Jyothy Laboratories has opted for a makeover of its Rs 330-crore flagship brand Ujala Blue, the first time in thirty years. The move to recast Ujala with new packaging and price (a 75-ml bottle is now available for Rs 17) comes at a time when ...

Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores. Ever since it started, Indian Premier League's succeeding seasons have yielded newer controversies. While IPL chairman Lalit Modi was ...

The new product, called Twitter Amplify, will help brands match advertisements with Twitter commentary by viewers. Brands can then send messages to selected Twitter users who have already seen their ad on television. "When people turn on TV they turn on ...

Uninor, which has been trying out new distribution channels such as auto drivers and newspaper vendors, has opened 17 multi-branded Mee Stores (your stores). The franchise stores will sell and serve other telcos such as Reliance and Tata Docomo. But our ...

In a bid to promote Brand India, the government on Thursday allowed sale of goods manufactured in India, sans excise duty, to incoming and outgoing international passengers and crew at duty-free shops (DFSs) at airports. The notification has already been ...