'Large brands and start-ups seek to engage consumers'

Comedian Russell Brand has admitted he sneaked his way onto a train to avoid paying for a ticket recently. The 38-year-old funnyman said that he skipped having to buy train tickets because he couldn't be bothered with queueing up before traveling, ...

Exorbitant duties, lack of space and counterfeit products are among the factors that are hindering growth of luxury brands in India, a study has said. There is a dire need for modernised and dedicated luxury retail areas in protected vicinities such as ...

As kids, we often wrote imaginative pieces on what would we do if we became the prime minister. Taking a cue from that practice and in view of the Lok Sabha elections, HT asks celebrities to list out their plans and priorities while imagining ...

/PRNewswire/ -- KongZhong Corporation (KONG), a leading provider of digital entertainment services for consumers in the PRC, today has officially announced, the "WAR SAGA" brand, "the leading brand for online military games in China", at a press ...

Wally Olins epitomised the think-global-act-local tag when the challenge of branding our state brought him to Bengal, with a young and peppy Bong CEO in tow. For anyone in the business of advertising and public relations, Wally Olins, described as the ...

nies any dent in brand as observers expect it might have to cut prices across projects Mansi Taneja | New Delhi April 19, 2014 Last Updated at 21:56 IST Real estate developer Supertech might find it hard to sell apartments in its projects after two of its ...

1 photo Ford chiefs Alan Mulally, Jim Farley and Robert Parker at Lincoln's China launch Ford has officially launched its Lincoln premium brand in China. Speaking to media ahead of the Beijing motor show, Ford boss Alan Mulally said he ...

The leading Swiss watchmaker brand, Swatch, which came into being in 1983, recently launched its new collection, The Big Classic, at Select CityWalk in the city. Filmmaker Imtiaz Ali was present at the event to unveil the brand’s new collection.

Station naming contracts are usually awarded for five years, which can be extended by five more years Anusha Soni | New Delhi April 19, 2014 Last Updated at 22:46 IST Vodafone branded station on the Gurgaon Rapid Metro line. Micromax, Airtel and Induslnd Bank ...