The mortifying business of building real estate brands

Blue Star has recently entered the air cooler market with its own brand - Windus..

Kitchen appliances firm TTK Prestige has roped in Bollywood actor Vidya Balan as brand ambassador for its flagship brand 'Prestige'.The company said the association of the brand with actor will commence with a campaign that will run at the end of April in all ...

uawei's sub-brand Honor, which has been working on their second generation Artificial Intelligence (AI) 2018 flagship device, is expected to launch "Honor 10" smartphone in London on May 15. According to industry sources, " Honor 10" -- that was recently ...

What should a brand do? Karthik Srinivasan shares his views. In the recent spate of 'You're with us or against us' binaries, actor Swara Bhaskar found herself in the centre of a controversy. She, like many of the other celebrities, participated in the social ...

Online fashion lingerie brand PrettySecrets is looking at more than doubling its offline retail distribution to 60 exclusive stores and over 600 retail counters by the end of this calendar year."After starting out as an online brand...we entered offline ...

The Indian Premier League (IPL) and its franchisees can emulate other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to global valuation and corporate finance advisor Duff & ...

Keys Hotels, a brand of Berggruen Hotels, is looking to add 1,500 rooms in three years and wpuld hire 1,050 persons to support the expansion, a senior company executive has said."We have 1,500 rooms in pipeline in next three years but number of hotels is not ...

Iyer's responsibilities at Firstpost include managing the revenue and brand solution strategy of all brands. In a recent development, Firstpost has brought Anurag Iyer on board as the head of revenue and strategy. Iyer's responsibilities will include managing ...

We spoke to Vineet Sharma - brand manager, Tropicana, about the brand's new 'My Health My Way' campaign featuring Katrina Kaif. Tropicana, the beverage brand marketed by PepsiCo, recently released its #MyHealthMyWay campaign. The brand has roped in Bollywood ...