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Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement with customers through brand extensions, digital initiatives and different forms of communication as it closes in on its seventieth year in India.   But the brand that was once endorsed by none other than Nobel Laureate Rabindranath Tagore, is not changing its positioning or its core values says ...
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