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Innoviti, the Google Maps of digital payments

A platform that helps retailers reduce failed transactions while keeping the cost down, Innoviti is all set for India's digital payments revolution. Alnoor Peermohamed reports. Photograph: Reuters Rajeev Agarwal likes to think of Innoviti, the fintech firm he founded in 2002, as the Google Maps for the retail payments industry. "In Google Maps, if you're going from place A to place B, the map tells you there's traffic here so take a different route. We started doing this with transactions by ... Rediff.com, 2 months ago
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