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CII Marketing Summit 2013: Put money behind the more responsiv...

The assumption that one half of advertising does not work (and marketers struggle to find out which half that is) is in perhaps unfair today, reasoned Sam Balsara, CMD, Madison World. He was moderating the first session on day two of the 13th CII ... Campaign India, 1 week ago

13th CII Marketing Summit: The speaker line up - Campaign India, 2 weeks ago