Baba businesses are sprucing up their act as they expand product portfolios and enhance brand image Rising popularity and competitive intensity from the likes of Patanjali are emerging threats to listed fast-moving consumer goods (FMCG) companies. The actual impact will depend on factors such as market position, extent of product or category overlap, each company’s strategy on pricing, product and promotions as well as on the aggression of the Guru businesses. While Patanjali is strong ... Rediff.com, 2 weeks ago
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