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About 5 results for "coca cola journey"

Coca-Cola, partners to spend $1.7 bn on Indian agri ecosystem

Global beverages major Coca-Cola today said it will contribute, along with its parters, over USD 1.7 billion (Rs 10,943 crore) in next five years to the Indian agriculture ecosystem. To be contributed by the company, its bottling partners, fruit suppliers and ... Business Standard, 1 month ago
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Coke and Pepsi start talking health and nutrition

Cola brands look for life in a parallel universe. Global majors Coke and Pepsi are going all out to stock up with health and nutrition offerings. IMAGE: Coca-Cola North America’s chief technical officer, Nancy Quan, in an interview on the company’s website says that the research team has been aggressively focused on reducing sugar and calorie content while maintaining the taste factor. Photograph: Zainal Abd Halim/Reuters. The summer of 2017 may well be one of great reckoning for ...
 Rediff.com2 months ago
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The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both. POLL: Should celebrities be more responsible for products they endorse? IMAGE: From left, Bollywood stars Deepika Padukone and Amitabh Bachchan with tennis stars Roger Federer, Patrick Rafter, Pete Sampras and Boris Becker at the Coca-Cola International Premier Tennis ...
 Rediff.com4 weeks ago
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Wooing Middle-Income India

From middle-class, it is middle-income India that marketers are chasing for volumes. The 166 million households in this category is their new focus.  IMAGE: Middle-Income India is what you get if you leave aside the top 20 per cent and bottom 20 per cent of consumers by average household income in the country. Photograph: Krishnendu Halder/Reuters. After a disastrous serving of the 'Thanda Matlab Coca-Cola' Rs 5, 200 ml bottle strategy a decade ago, Coca-Cola India is backing small ...
 Rediff.com1 month ago

Swadeshi Punch

There was a time in India when ‘phoren’ was regarded as in. FMCG, clothes, wellness, apparels, the brand recall of all things made out of India, were considered as the touchpoint of success. This period, needless to say, precedes the rise and rise of ...
 The Financial Chronicle2 months ago
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