Coke Zero Ad Goes 3D For Theaters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a promotion for the low-calorie soda led by digital shop iCrossing, the brand's ...

It is 4:30 a.m.; I'm still in my clothes from the day before, a half empty pizza box and a bottle of warm Coke Zero is at my feet. I have to wake up in a few hours to get ready for the day; but I have a huge problem. There's this blasted beholder ...

Cans of Coke Zero at a supermarket in Yichang, Hubei province. Liu Junfeng / for China Daily Move part of drinks giant's plan to boost availability of products The Coca-Cola Company, the world's leading beverage maker, is expected to enhance the ...

DAYTONA BEACH -- Daytona International Speedway will once again honor Congressional Medal of Honor recipients during the Coke Zero 400. For the fifth consecutive year, Daytona International Speedway will honor four Congressional Medal of Honor ...

Coca-Cola is making the most of summer! The brand has enlisted more than 200 partners for its "Open for Summer" campaign - the most ever - and about the same as last year's Olympics push. Coppertone and iHeartRadio, are in there as well as ...

MANILA, Philippines Now that she is senator-elect, how will Nancy Binay make a name separate from her father? Parang I can't eh . Siguro ang magiging ano ko na lang is I improve the brand. (I can't. Maybe what I can do is improve the brand.) ...

filed under Advertising, Global Jonathan Mildenhall, Coke's vice-president of global advertising strategy and creative excellence, on the foundations that underlie the brand's success. What a great email to receive Marketing magazine asking me ...

The Coca-Cola Co., Inc. has extended its reach into the rapidly growing world of water enhancers with Powerade Zero Drops, a new line of zero-calorie liquid concentrates. Aimed at on-the-go sports drink consumers, the new products are infused with ...

After over 25 years and some intense struggle, Talking Rain Beverage Co. has a winner on its hands with Sparkling ICEa zero-calorie drink that not only saved the company but sent revenue into overdrive. We always look back and say, Why did we ever ...