A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy advertising -- the brand not only has instant recall but is also associated with all things Indian. But success breeds copycats and today we have everything from innerwear to auto component companies naming themselves Amul. Now, with the Intellectual Property Appellate Board giving Amul a well-known ... Rediff.com, 1 week ago
THINK start-ups and you think of tech nerds. But there's a new set of start-ups and these are in the creative world, and they are inspired by technology. The spirit of entrepreneurship and risk-taking is back in Indian advertising and a set of ...Financial Express, 1 month ago
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