By Malay Desai By: daCunha Communications The second film of milk co-operative Amul's mooch campaign of July begins with a man entering a men's saloon with his daughter in uniform. Using the Wild Western style of drama as well as music, the ... Impact, 2 months ago
Creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge. The tubby little moppet in the familiar polka-dotted dress is not just the Amul Butter mascot. The Amul Girl, who has entered urban lore with her regular appearance on billboards accompanied by clever catchphrases that comment on contemporary events, stands for the very fight its parent was born to counter. The cooperative movement that began Gujarat back in 1946 was a movement against the ...Rediff.com, 2 months ago Amul: An utterly butterly self-sufficient brand Rediff.com, 2 months ago
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