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About 810 results for "david ogilvy"

Technology Is Radically Changing The Advertising Business - An...

In 1963 David Ogilvy, the father of Madison Avenue and author of a classic business book, "Confessions of an Advertising Man", wrote: "An advertisement is like a radar sweep, constantly hunting new prospects as they come into the market. In the ... Austin American Statesman, 2 weeks ago

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Capital Bay, 1 month ago
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Ogilvy, David Team Up for Spotify

Ogilvy & Mather New York teamed up with Miami sister shop David in a new campaign for Spotify entitled #thatsongwhen. The campaign is built around the emotional impact of music and how songs become linked to certain life events and then trigger ...
 Media Bistro2 days ago

Cultural Strategy: Why Brands Need To Know Their Changing Audiences

David Ogilvy once famously said, The consumer isn't a moron; she's your wife. Ogilvy was instructing creatives to speak and listen to consumers. He didn't want advertisers to preach or condescend for profit. We should continue to heed Ogilvy's ...
 Media Post2 days ago
The Global Marketing Alliance

Pioneers wanted! Call for international entries to New Zealand awards

Aaron Montgomery Ward, John Caples, Lester Wunderman, David Ogilvy, Stan Rapp, Tom Collins, Howard Draft all great direct marketing pioneers who have helped to shape our industry. Now it's time to find and celebrate our modern pioneers the next ...
 The Global Marketing Alliance1 week ago
Little Black Book

David Morgan Joins Havas Worldwide Japan as ECD

Morgan previously held leadership responsibilities at Ogilvy & Mather Japan Havas Worldwide Japan announced the appointment of David Morgan as Executive Creative Director effective September 1, 2014, responsible for leading all aspects of the ...
 Little Black Book2 weeks ago Havas Worldwide Japan appoints David Morgan as ECD  Adobo Magazine2 weeks ago Havas Worldwide Japan hires David Morgan as ECD  Big News Network2 weeks ago Havas Worldwide strengthens Japan creative team; appoints David Morgan  Digital Market Asia2 weeks ago

Reliability and Validity of the Transport and Physical Activity Questionnaire (TPAQ) for Assessing Physical Activity Behaviour

by Emma J. Adams, Mary Goad, Shannon Sahlqvist, Fiona C. Bull, Ashley R. Cooper, David Ogilvie, on behalf of the iConnect Consortium Background No current validated survey instrument allows a comprehensive assessment of both physical activity and ...
 Plosone.org2 weeks ago

[Opinion] EU top jobs: of dwarfs and giants

BERLIN - Advertising guru and successful entrepreneur David Ogilvy recruits executives according to the following principle: "If we only hire people smaller than us, we will be a company of dwarfs. If, however, we hire people who are taller, we will ...
 EUobserver1 month ago

What The Original Mad Man David Ogilvy Can Teach Investors

In my first year of law school I worked as a junior copywriter in an advertising agency. The two founders of the agency were famous for a series of iconic beer commercials that ran in the 1980s featuring sports stars, bikini-clad women, sun, surf ...
 Guru Focus1 month ago
Capital Bay

Woman arrested for attacking legislator's wife 'after becoming obsessed with their family and breaking into their home'

Police say Claire Ogilvie, 36, attacked Nancy Tramontin, the wife of David Toscano, a member of the Virginia House of Delegates, in February Ogilvie hit Tramontin on the head multiple times, police say She faces entering a house armed, abduction ...
 Capital Bay1 month ago Ex-Virginia teacher indicted in attack on legislator's wife  Reuters1 month ago

Harvey Mackay: What David Ogilvy looked for in a great employee

Ive hired about a thousand employees over the years. It's one of the joys of owning a business — giving opportunities to people who want to work and succeed. It's also one of the challenges of owning a business — hoping that you have been a ...
 Los Angeles Business1 month ago
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