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About 800 results for "david ogilvy"

David Ogilvy's Contrarian Management Advice

A true leader is one who inspires loyalty with no regard to rank or position. David Ogilvy, the vaunted "Father of Advertising" and legend among the marketing community, has surely earned the designation of leader. While his true cunning lay in ... Huffington Post, 1 week ago
On David Ogilvy's Contrarian Management Advice The Next Web, 1 month ago

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The Greatest Marketer In History Did Everything Wrong

This article is by Mark Stevens, CEO of MSCO and author of Your Marketing Sucks. So you may be thinking, David Ogilvy? Steve Jobs? Estée Lauder? Certainly, they rank among the hall of famers in the marketing world. But they can't be the great ...
 Forbes.com2 weeks ago
BDlive

Cell C could have turned a moan into a tribute

ADVERTISING wizard David Ogilvy said: "The consumer is not a moron. She's your wife." I love this quote because it humanises the consumer in a way that many brands fail to. The consumer is not a biological virus to be studied in a fish bowl.
 BDlive1 week ago A lesson for Cell C - you could have turned a moan into a tribute  Biz Community1 week ago
More About Advertising

The Red Brick Road's David Miller: the best ads of 2014

Miller (left) started his career with the Ogilvy Group working on the EMEA American Express account. After a few years in the UK, he moved to Asia and ran the regional marketing accounts for Nestle and DHL, based in Kuala Lumpur. After a period as a ...
 More About Advertising15 hours ago

2012 ARF David Ogilvy Awards Winners Video

 Noodls1 week ago All The Winners From The Golden Target Awards for PR Excellence  B&T Online1 day ago All the 2014 Assegai Awards winners  Biz Community2 weeks ago All the winners — the Assegai Awards 2014  Marklives.com2 weeks ago

Ogilvy boss: Performance bonuses should not risk all profit

James Greet and David Fox at SAGE Sydney yesterday The CEO of Ogilvy Australia David Fox has told a forum that both agencies and their clients need to be careful how they structure performance bonusesto ensure fair remuneration and reasonable ...
 Mumbrella1 day ago Intel boss Burleigh and Ogilvy CEO Fox join final SAGE lineup  Mumbrella3 weeks ago

Unilever runs first ever global corporate video ad with CSR drive

The 30- and 60-second spots from WPP's Ogilvy & Mather and David show speeches by Martin Luther King, Gandhi and youths working to support hunger relief. They're part of Unilever's Project Sunlight sustainability program, and aim to fight child ...
 Net Imperative1 week ago
More About Advertising

George Parker: why it's not too late to award David Ogilvy the knighthood he richly deserves

Between copious amounts of Fourth Reich Potato Vodka during a non-stop snow storm last week, whilst flaneuring the tubes of the Internet, I came across a news item about the award of the Congressional Medal of Honor to First Lt. Alonzo H. Cushing ...
 More About Advertising1 week ago
Business 2 Community

Studying At The David Ogilvy School Of Blog Headlines

Crafting a quality post is not enough if readers don't click to read it. When your post appears in social media, you need to have a bold, sexy Headline that will make readers stop their scrolling and click on your post. You need to grab readers by ...
 Business 2 Community1 month ago
Adweek Online

Ad of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagrams

Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they're often perceived as spartan scenarios accented by the occsasional bullets and bullfights. The Ernest Hemingway ...
 Adweek Online6 days ago TV & Cinema: Ernest Hemingway Foundation of Oak Park: Hemingway in 15 seconds, 3  AdvertoLog6 days ago Online: Ernest Hemingway Foundation of Oak Park: Hemingway in 15 seconds, 1  Coloribus.com6 days ago
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