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About 757 results for "david ogilvy"

David Oglivy's Four Rules of Selling in the Digital Age
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David Oglivy's Four Rules of Selling in the Digital Age

There's a great story in the book Ogilvy on Advertising that when someone was made head of an Ogilvy and Mather office, David Ogilvy would send him a Russian Matrisoshka Doll. When the receiver opened up all of the dolls until he found the smallest ..., 1 week ago

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BrandVoice: 10 Timeless Tips For Business Writing (And Casual Sexism)

Often called the archetype for Mad Men , David Ogilvy wrote this great list of communication tips way back in 1982. Employees of his demi-eponymous advertising agency were encouraged to share and make use of them in their daily working lives. ...
 Forbes.com1 month ago

Greenwich's Copper Beech Farm

David Ogilvy & Associates Copper Beech Farm, a 50-acre compound on the waterfront of Greenwich, Conn.,sold for $120 million
 MySanAntonio2 months ago

The Discount Trap

ANY damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand, said David Mackenzie Ogilvy, hailed as the father of advertising. But that advice seems to be lost on today's marketers as they rush to offer deals and ...
 Financial Express2 months ago

Lopez Negrete Communications Hooks a Gold Advertising Research Federation David Ogilvy Award

/PRNewswire/ -- Lopez Negrete Communications, Inc., the nation's largest independent Hispanic owned and operated agency, won the 2015 Gold Advertising Research Federation (ARF) David Ogilvy Award in the Travel and Leisure category for its "Vamos a ...
 Industrial Info Financials1 month ago
SPi World News

Vamos A Pescar recognized with Gold ARF David Ogilvy Award

 Boating Industry1 month ago Pantene wins Grand Ogilvy  WARC1 month ago David Ogilvy Awards Presented at The ARF Re:Think 2015  SPi World News1 month ago Ogilvy Award winners announced  WARC2 months ago

Ogilvy & Mather's Shelly Lazarus, Patagonia's Yvon Chouinard, Nike's Trevor Edwards and Prophet/UC Berkeley's David Aaker Selected as AMA's 2015 Marketing Hall of FameĀ® Inductees

 A.M. Best1 month ago
Entrepreneur Country

Blending in: the reality of native mobile advertising

In 1963, David Ogilvy said, "It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them.
 Entrepreneur Country1 week ago Webby Awards Launch 12th Annual Call for Entries with 8 New Interactive Advertising and Mobile Categories  CreativePro.com1 week ago The future of advertising  Goa Herald2 weeks ago Mobile advertising platform promotes personal brands  InternetRetailer.com3 weeks ago

Knowing What People Think is a Big Deal

People wonder why David Ogilvy was such a success. In reality, it is no wonder; he examined what his customers wanted, and then he gave it to them. Ogilvy was trained under the famous Dr. Gallup, the creator of the Gallup poll. In Ogilvy's time, he ...
 Beyond Madison Avenue1 month ago

Larger, Smaller Fundraisers Use Varied And Shared Mail Tactics

News & Articles > By Richard H. Levey - February 17, 2015 Legendary adman David Ogilvy three decades ago called direct mail my first love and secret weapon. The secret's been out for some time, but as one might predict, large nonprofit mailers ...
 NonProfit Times2 months ago
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