IAA Debates in Delhi: 'Creative awards can also be given for d...

You don't have to be twenty-something to be able to market to twenty-somethings. But in order to speak their language it sure does help to have a few translators on your side. Brand Equity heads into the HQs of some of the biggest "youth brands" to ...

NEW DELHI: Somehow, every time I see the @ Pepsi Atom ad, I'm reminded of Thums Up," Ashok Lalla, global head of digital marketing at software major Infosys, tweeted on Tuesday. Anybody would agree. The launch campaign of Pepsi Atom has brought ...

New Delhi: Keralites have outshone others in the UPSC civil services examination 2012. Three of the top four belong to the state, including the top two. The top 50 has eight candidates from the state. Haritha V Kumar (Roll No. 075502) from ...

The final results of Civil Services Examination, 2012 conducted by the Union Public Service Commission (UPSC) were announced on Friday. A total number of 998 candidates have qualified and have been recommended for appointment including 457 General ...

PepsiCo India has introduced a new carbonated soft drink - Pepsi Atom in time for the summer. Developed in collaboration with its global innovation team, Pepsi Atom is the second cola drink from PepsiCo India portfolio, after the company's flagship ...

Small screen actor Sushant Singh Rajput, who made his Bollywood debut with Kai Po Che and managed to impress everyone with his looks and acting skills, has already been signed up by a leading soft drink brand as a brand ambassador for their product ...

In a bid to expand its cola portfolio and take on arch rival Coca-Cola, PepsiCo India has launched a stronger, fizzer version of the cola ? Pepsi Atom. The beverage major said Pepsi Atom was its "biggest beverage innovation", created especially for ...