Spot Light: Bournville

MUMBAI: The mouth freshener brand 'Pass Pass' has launched a new television campaign, which targets people of all ages. The campaign showcases people from different ages coming together which also portray a family as a new friend. The brand creates ...

We asked the Dentsu NCD to reflect on one learning of day two. It was the day a little 'President' took stage. It was like school today. Early morning, we all rushed to the Palais to see the results. The results were out! All of us, mostly in ...

The Dentsu India Group, a wholly-owned subsidiary of Tokyo-headquartered media giant Dentsu Inc, has acquired an 80% stake in digital agency Webchutney. The move is part of Dentsu India's plans to press the accelerator on campaigns tailored for ...

Section: News Category: Advertising The mandate was with McCann. Dulux Paints, the popular Dutch paint brand from the house of AkzoNobel India, has moved its creative duties from McCann Erickson to Dentsu Marcom. The agency's Delhi branch will ...

First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent of Chadlington's firm for ...

It does not take much else than a classy idea to engage. cake-walked through people's hearts and time by engaging people whose job is to engage the rest of the world. They put up these large posters stuck on thin magnetic fields right outside the ...

A new ad for Cheerios featuring a interracial couple brought racists of various stripes crawling out of the woodwork in America. Meanwhile, an activation for Coca-Cola, allowed Indians and Pakistanis to interact via a special cola vending machine ...

Advert title: Closeness Media/Origin: TV/Indian Product Group: Confections | Snacks | Foods Company: DS Group Creative Agency (Name, City, Country):