The highly anticipated invitation to tender for the cash-rich Indian Premier League will be issued very shortly with the BCCI expecting bids ranging from $2.5 billion to $3 billion or Rs 16,000 crore to Rs 20,000 crore for a 10-year period. Indian sports ... The Financial Chronicle, 2 weeks ago
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In the 1990s the American beverage giants Coca-Cola and Pepsi slugged it out on the cricket field for to be first among equals in the endorsement and sponsorship sweepstakes. A few years later, it was Korean consumer durable majors — LG and Samsung who were ...Asian Age, 2 weeks ago China invades Indian cricket The Financial Chronicle, 2 weeks ago
‘In two years there will be consolidation. Look at the Indian brands now. Only three of us are surviving, many others have died. What will differentiate us are two things -- timing of our launches in the market and the communication to the consumer,” Narendra Bansal, CMD of Intex, tells Arnab Dutta. A working lunch at New Delhi’s Shangri-La hotel is hardly a relaxing break. Located a kilometre from the Central Secretariat -- the busy power centre of the Indian bureaucracy -- ...Rediff.com, 1 month ago
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