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The one mythology lesson everyone in marketing must learn
Rediff.com

The one mythology lesson everyone in marketing must learn

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale. Titian's Sisyphys.According to Greek mythology Sisyphus was doomed to carry a rock uphill time and again, only to have it roll back to the ground. The author likens the vagaries of marketing to this legend.Photograph: Wikimedia Commons.   Business leaders would like nothing more than perfect marketing systems. Smooth, efficient, predictable; delivering a specified output against a specified input. If ... Rediff.com, 1 month ago
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