Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What a strange name," was our first reaction. I was with my client, a leading confectionery marketer based in south India and we were discussing the launch of a new brand by the global confectionery major Perfetti. The brand: Alpenliebe. The brand used a till then less used technical process known as ... Rediff.com, 1 week ago
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