Haier beefs up ad spends for brand building

Section: News Category: Marketing Renault, Panasonic and Haier have managed to bounce back after a series of crucial mistakes. Here's what they learnt from their early set-backs. Planning a go-to-market strategy is a balancing act. Take too much ...

Of 22 northern and central Luzon gubernatorial posts, LP only won five—three of these in the remote upland provinces of Kalinga, Abra and Apayao in the Cordillera. Of 46 north and central Luzon representatives elected to Congress, 17 are LP ...

The incumbent chief executives of the five populous provinces of Cavite, Laguna, Batangas, Rizal and Quezon (aka the Calabarzon region) south of Metro Manila. have been reported — as of 3 a.m. of Thursday, May 16 per the Comelec Transparency ...

This range of 3D convertible refrigerators combines a contemporary look with utility to ensure an unmatched performance and convenience customized to the needs of Indian consumers. Some of the astoundingly impressive features include the Convertible ...

In Pangasinan, reelectionist Gov. Amado Espino Jr. was proclaimed on Wednesday as winner, ending a bitter rivalry with Liberal Party candidate, Hernani Braganza, the outgoing Alaminos City mayor. Although the canvass reports from 10 Pangasinan towns ...

As consumer sentiment takes a beating, manufacturers are relying increasingly on customised finance schemes to make prospective buyers bite the bullet. The easy availability of loans to buy white and brown goods and consumer electronics has helped ...

3D, OLED & smart TVs expected to redefine viewing. First, the bulky cathode ray tube (CRT) television sets went out of style as liquid crystal display or LCD TVs made a splash in late 1990s. And now, consumers are preferring to buy light emitting ...

Chhagan Bhujbal was present as a chief guest at Electronic System Design and Manufacturing (ESDM) Workshop organised by CEAMA. Indian electronics industry needs to focus on strengthening their R&D activities to compete and grow in the global market, ...

Consumer durables firm Haier on Saturday said it is looking at over 40 per cent growth in revenue at Rs1,700 crore this year, driven by refrigerators and flat panel TVs. We are expecting a growth of over 40 per cent and expect the revenues to be at ...