The agency is creating promotional posters, mailers and press communication for the event. The campaign marking the onset of the 12th edition of Goafest, was recently unveiled, under the theme, 'Gods of Advertising'. The campaign has been conceptualised and ... Afaqs, 1 month ago
Futball Club Barcelona (FCB) and Mission Hills Group announced a landmark collaboration on Friday to make Hainan province a hub of football for China and the wider region.The two giants will jointly open a major football academy in Haikou, the island's ...Prokerala, 1 month ago
One always expects their child to emulate them once they reach a certain age. Hence, it is only natural for footballers to hope that their children would go on to become football players just like them. In a bid to make his son walk in his own footsteps, ...Sportskeeda.com, 2 months ago
The taste testers munched thoughtfully on the chicken tenders. “Delicious,” they said, if only a little spongier than usual. Most agreed they would eat it again. “It tastes like chicken,” one diner marvelled. “I went back for ...Huffington Post, 5 days ago
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover promote Maaza. Coca-Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola ...Rediff.com, 5 days ago
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend. Illustration: Dominic Xavier/Rediff.com The dismantling of the licence raj from 1991 onwards provided corporate India with a new-found freedom to grow in any way it chose. Now, well into the 21st century, many corporations and promoters have achieved critical mass. In the process, they ...Rediff.com, 1 month ago
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