The agency is creating promotional posters, mailers and press communication for the event. The campaign marking the onset of the 12th edition of Goafest, was recently unveiled, under the theme, 'Gods of Advertising'. The campaign has been conceptualised and ... Afaqs, 1 month ago
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover promote Maaza. Coca-Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola ...Rediff.com, 1 day ago
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend. Illustration: Dominic Xavier/Rediff.com The dismantling of the licence raj from 1991 onwards provided corporate India with a new-found freedom to grow in any way it chose. Now, well into the 21st century, many corporations and promoters have achieved critical mass. In the process, they ...Rediff.com, 1 month ago
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