Surjo Dutt and Romit Nair will be national creative director and creative head for Bushfire, respectively. Integrated marketing communications agency, FCB Ulka has announced the launch of their highly-hybridised service Bushfire, a one stop shop for ... Afaqs, 1 week ago
As senior vice president, client servicing, he will be leading the Maruti Suzuki relationship. Hakuhodo Percept has announced the appointment of Sharad Mathur as senior vice president, client servicing. He moves from FCB Ulka. Based in Delhi, Mathur will be ...Afaqs, 3 weeks ago
The agency is creating promotional posters, mailers and press communication for the event. The campaign marking the onset of the 12th edition of Goafest, was recently unveiled, under the theme, 'Gods of Advertising'. The campaign has been conceptualised and ...Afaqs, 2 months ago afaqs! Creative Showcase: Goafest to agencies: Submit a campaign that will help end violence against women Afaqs, 2 months ago
With Maaza, which already has the biggest share in mango beverages in the Indian market, Coke is betting on a winning horse, say experts. IMAGE: Varun Dhawan and Gulshan Grover promote Maaza. Coca-Cola is adapting to increasing consumer alarm over carbonated drinks by betting big on one of its flagship brands in India. Maaza, the brand that the company bought from Ramesh Chauhan owned Parle-Bisleri nearly four decades back, is set to get the lion’s share of the cola ...Rediff.com, 1 month ago
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend. Illustration: Dominic Xavier/Rediff.com The dismantling of the licence raj from 1991 onwards provided corporate India with a new-found freedom to grow in any way it chose. Now, well into the 21st century, many corporations and promoters have achieved critical mass. In the process, they ...Rediff.com, 2 months ago
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