The agency is creating promotional posters, mailers and press communication for the event. The campaign marking the onset of the 12th edition of Goafest, was recently unveiled, under the theme, 'Gods of Advertising'. The campaign has been conceptualised and ... Afaqs, 1 week ago
Pinto has joined the agency as Creative Head - FCB Ulka (West) and National Creative Director - Branded Content. In a recent development, FCB Ulka has announced the appointment of Keegan Pinto as creative head - FCB Ulka (West) and national creative director ...Afaqs, 2 months ago
The list of corporations publishing biographies has lengthened steadily as companies have realised the effectiveness of story telling as a brand building tool. Kanika Datta investigates the rising trend. Illustration: Dominic Xavier/Rediff.com The dismantling of the licence raj from 1991 onwards provided corporate India with a new-found freedom to grow in any way it chose. Now, well into the 21st century, many corporations and promoters have achieved critical mass. In the process, they ...Rediff.com, 2 days ago
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