India's largest-selling deo brand is constantly reinventing itself, says Sohini Das. IMAGE: Fogg's initial advertisements of 'No Gas, Only Perfume' were about how the deo's fragrance lingered on the body rather than vaporising. The consumers clearly loved it. There's a saying: It is more difficult to stay on top than to get there. For Ahmedabad-based Vini Cosmetics, the company best known for launching deodorant Fogg, this adage holds true. In six years since launch, the market for ... Rediff.com, 3 weeks ago
How Fogg stays ahead in deos - Business Standard, 1 month ago
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