Brand Trust: Samsung is No 1, followed by Sony, LG

The brand has survived by changing with the times.Viveat Susan Pinto reports. IMAGE: Horlicks is widening its appeal, targeting college-going youth as the recent digital campaign #FearlessKota emphasised.   Tune into any of the old Horlicks advertisements from the 1970s and the 1980s and a few things stand out; the distinctive glass bottles, a recurring narrative around a young mother, Suchitra, who looks after her family through summer, monsoon and ill-health and the unmistakable British ...

India on track to be third largest consumer economy by 2025.Viveat Susan Pinto and Arnab Dutta report.   Illustration: Uttam Ghosh/Rediff.com Nikhil Desai is a 30-year-old working professional and lives in Dadar, a central locality in Mumbai, with his parents. He has recently done up his home, installing the latest electronic appliances for the convenience of his parents. He has also ensured his mother, a homemaker, does not have to make routine trips to the neighbourhood grocery store.

A financial turnaround in Tata Steel and Tata Motors has come as a shot in the arm for Chandra.Krishna Kant reports. IMAGE: Tata Sons Chairman N Chandrasekaran. Photograph: Danish Siddiqui/Reuters N Chandrasekaran, who completes a year as Tata Sons chairman on February 21, is turning out to be lucky for India's largest private sector business group.   After years of losing money on two of the group's biggest bets -- global steel business and domestic passenger cars -- there are strong ...