Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent ... Money Control, 5 hours ago
Parle Agro to take on MNCs with fresh focus on Frooti - Hindu Business Line, 2 weeks ago
Parle Agro rebrands Frooti, allots Rs100 crore for marketing campaign - Livemint.com, 2 weeks ago
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Fond, childhood memory, but nary a current one - this is what Frooti's parent, Parle Agro, wants to change about it. The mango drink has been given a radically different avatar, as a result. On the cards is a 50 per cent increase in sales by dint of ...Business Standard India, 1 week ago
Parts ways with longstanding creative partner Creativeland Asia.Afaqs, 2 months ago Parle Agro ends nine-year alliance with Creativeland Asia Economic Times, 2 months ago Creativeland and Parle Agro part ways Best Media Info, 2 months ago
STATE TIMeS NEWS JAJJAR KOTLI: Police on Tuesday arrested a bootlegger and seized 31 Frooties from his possession. According to a report, a party of Police Station Jajjar Kotli while on patrolling duty at Naka Sangara Railway Patri Manwal area intercepted one ...State Times, 1 week ago
It is, as Lewis Carroll once said, curiouser and curiouser; the things that happen in Goa. Where else in the world can the word poder (baker) be taken as a grievance that inflicts irreparable damage to one's otherwise spotless character? Nowhere ...Goa Herald, 6 days ago
KARACHI: A 15-second teaser of upcoming Pakistani film Karachi Se Lahore is creating quite a buzz on social media. It features Ayesha Omar who appears on the screen for only four seconds and manages to take away your breath and your heart in that ...The Express Tribune, 1 week ago
, 5:31 pm Understanding the importance of a single grain of rice and a seed of corn, founder Dharmasiri Alahakoon introduced the product "Frooti Rings" and "Wonderstar" to the Sri Lankan market. With the efforts in enriching and striving to ...Sri Lanka Island, 1 week ago
For individuals and cities alike, "going green" on St. Patrick's Day is less of an environmental initiative and more of a literal challenge. Thousands of revelers pony up to local watering holes to guzzle green beers, a handful of cities ...PaintSquare, 1 week ago World is green with envy on St Patrick's Day Sunday World Ireland, 1 week ago
In India, as a part of diet, milk and milk products are consumed by more than 80 per cent people, coffee and soft drinks by less than 60 per cent, bottled water by less than 40 per cent and fruit juices by less than 20 per cent (India Analysis; ...FnBnews.com, 1 week ago
Excelsior Correspondent JAMMU, Mar 8: Two persons died today of alleged alcoholic poisoning in city and its outskirts. According to a police spokesperson, the man identified as Sonu Kumar son of Chan Lal, a resident of Janipur, was found in ...Daily Excelsior.com, 2 weeks ago
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