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New Spiderman film casts a wide web of brand tie-ups
Rediff.com

New Spiderman film casts a wide web of brand tie-ups

The movie has attracted 60 brands as merchandise partners and seven media partners Spiderman can swing up and down but his popularity seems to only soar. The latest movie in the Spiderman franchise, Spider-Man: Homecoming, has attracted 60 brands as merchandise partners and seven media/promotion partners. This is among the highest brand associations for a Hollywood film in India. Merchandising contracts with Hollywood films have become increasingly popular in recent years as these films have ... Rediff.com, 2 months ago
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