FMCG firms rural idyll pays offFMCG companies are increasingly betting big on rural areas to fire up sales. Companies such as Emami, Dabur, ITC and GlaxoSmithKline Consumer Healthcare are pushing their sales by penetrating further into rural areas. Experts attribute the change to better ... The Financial Chronicle, 1 week ago |
Parle-G betters market share amid ITC, Britannia onslaughtThe little Parle-G baby is giving a tough run to FMCG giants ITC and Britannia in the glucose biscuits segment, the single largest segment of the Indian biscuits industry. Parle, whose dominance of the glucose category was under threat from Sunfeast ... Financial Chronicle, 3 weeks ago
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Missing BustleAccording to one interpretation, Tanishq derives its name from tan (body) and ishq (love). It's slightly ironical then that the love affair of Titan Industries flagship business with the Indian consumer seems to have soured recently. How else would ... Outlookbusiness.com, 1 month ago
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Parle ropes in Big B to take on Britannia's Good DayMUMBAI: India's largest biscuit maker Parle Products has roped in superstar Amitabh Bachchan to endorse its new mid-premium cookie brand as it plans to take on one of rival Britannia's largest brands, Good Day, in a segment it dominates. "While we ... Economic Times, 1 month ago
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