FMCG companies are increasingly betting big on rural areas to fire up sales. Companies such as Emami, Dabur, ITC and GlaxoSmithKline Consumer Healthcare are pushing their sales by penetrating further into rural areas. Experts attribute the change to better ... The Financial Chronicle, 1 week ago
The little Parle-G baby is giving a tough run to FMCG giants ITC and Britannia in the glucose biscuits segment, the single largest segment of the Indian biscuits industry. Parle, whose dominance of the glucose category was under threat from Sunfeast ...Financial Chronicle, 3 weeks ago
According to one interpretation, Tanishq derives its name from tan (body) and ishq (love). It's slightly ironical then that the love affair of Titan Industries flagship business with the Indian consumer seems to have soured recently. How else would ...Outlookbusiness.com, 1 month ago
MUMBAI: India's largest biscuit maker Parle Products has roped in superstar Amitabh Bachchan to endorse its new mid-premium cookie brand as it plans to take on one of rival Britannia's largest brands, Good Day, in a segment it dominates. "While we ...Economic Times, 1 month ago
on your WebpageAdd Widget >Get your members hooked!