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Copycats come under Amul fire
Rediff.com

Copycats come under Amul fire

A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy advertising -- the brand not only has instant recall but is also associated with all things Indian. But success breeds copycats and today we have everything from innerwear to auto component companies naming themselves Amul. Now, with the Intellectual Property Appellate Board giving Amul a well-known ... Rediff.com, 2 weeks ago
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