Analysts and sector experts pin this trend down to the aspirational nature of home and personal products. Viveat Susan Pinto reports. IMAGE: Inside an Amul processing unit. An expert says, "What MNCs have is globally-tested best practices and formulations that work well in home and personal care. Products are uniform across markets. In food, uniformity doesn't help. It is local tastes and preferences that work."Photograph: Amit Dave/Reuters. India's nearly 3 lakh crore consumer goods ... Rediff.com, 1 month ago
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