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About 23 results for "global consumer insights"

When McCann employees took to the streets for consumer insights
Afaqs

When McCann employees took to the streets for consumer insights

The recently conducted activity is part of the agency's global study 'Truth About Street'. Recently, McCann Worldgroup conducted a global research initiative and did not hire a research company to conduct it. On October 10, the agency enlisted all of its ... Afaqs, 1 week ago

App Annie's new product offers insight into consumer trends in China

FRANKFURT (Reuters) - The pioneer of mobile app analytics, App Annie, on Tuesday said it has begun tracking Android app usage in China, a landmark for understanding consumer behaviour in the world's top smartphone market, which increasingly sets the pace for ...
 Business Standard1 month ago

Consumers prefer specialised products over basic items: Kantar

With the growing consumer demand, customers are looking for specialised and new products over basic items, global marketing research firm Kantar Worldpanel today said, citing its data. Besides, demand for personal grooming products, including face cream, ...
 Business Standard2 months ago
Sify

How IBM Watson is helping Indian retail players decode consumers choices

New Delhi : With a spurt in players selling products online and offline to woo millennials, and the Indian retail industry scouting for solutions to read consumer behaviour and personalise the shopping experience, IBM's cognitive AI platform Watson is helping ...
 Sify2 weeks ago

Your data, a marketer's gold

Consumers leave digital footprints across devices, social media platforms and mobile apps. With Machine Learning, marketers can harness insights from large volumes of data to segment and differentiate customers to create personalised campaigns, says Manish Choudhary. Photograph: Reuters  Today, marketers have access to a vast amount of data that they can use to better understand customers. Customers are no longer passive consumers of information but rather seek a personalised and human ...
 Rediff.com1 month ago
Sify

Insight: How fair is our food? Big companies take reins on sourcing schemes

LONDON: From cocoa to tea, food and drink giants are setting their own standards for ethical sourcing of raw materials, moving away from third-party labels such as Fairtrade. Mondelez International, owner of chocolate brands Cadbury and Toblerone, Unilever, ...
 Sify1 month ago
Rediff.com

Consumer confidence hits a low over job fears

Consumer confidence in India declined in the second quarter of this year amid concerns regarding job security and lower optimism on employment prospects, says market insight firm Nielsen. Besides, cautionary spending by consumers towards the end of 2016 still had some impact on the quarter under consideration, it said. The Consumer Confidence Index score for India decreased by six points to 128 in the April-June quarter of 2017, from a high of 136 from the last polled survey in Q4 of 2016, the ...
 Rediff.com1 month ago
DNA

Amid positive global signals, Sensex pulls off biggest gain in a month

A softening of military posturing between the US and North Korea today came as music to the ears of investors, with the Sensex rallying 322 points, as domestic players pressed on with more buying. Today's rally is the single-biggest gain in more than a month.
 DNA2 months ago
Sify

Global Economy: Elusive Brexit clarity meets sober economic reality

By Padraic Halpin DUBLIN (Reuters) - Last time British Prime Minister Theresa May returned from a walking holiday, she called what turned out to be -- for her -- a disastrous election. Not this time, it is assumed. But financial markets and an eager public ...
 Sify2 months ago
Trak.in

India Mobile Congress 2017 – Day 2 Highlights; Nokia, Airtel & BSNL Rule The Day!

India witnessed its first ever global technological event, the India Mobile Congress 2017 (IMC) underway at Pragati Maidan in New Delhi. Today was the second day of the three-day event. It is scheduled from 27th September to 29th September. Major Indian ...
 Trak.in3 weeks ago
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