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About 48 results for "globescan"

Why companies must win the trust of aspirational consumers

Why companies must win the trust of aspirational consumers

Over the past two years, GlobeScan and its colleagues at BBMG have tracked the emergence of a market segment that is driving sustainability toward a tipping point. It is one where consumer motives are shifting away from obligation to do the right ... GreenBiz, 1 month ago

10 images for globescan

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Does China Care About its International Image?

After summarizing the regionallyvaryingChina-related findings of a recent BBC World Service/Globescan poll on the global perceptions of 24 countries, University of Macau assistant professor Dingding Chen asks, Does China care about its ...
 China Digital Times1 month ago BBC poll shows higher positive view of Korea  Arirang1 month ago Russian image has deteriorated - BBC World Service poll  InterpressNews1 month ago Report: Global Views of Russia Continue to 'Deteriorate'  Time1 month ago

Consumer trust in corporations reaches new low: GlobeScan

Who can you trust? Ask most consumers these days, and the answer is No one. Chris Coulter The latest research shows trust in corporations is the lowest it's been in years, and that's a problem for marketers. That's according to Chris Coulter ...
 Marketing Magazine Canada1 month ago

Coca-Cola, Microsoft, Samsung, Tata, Unilever and Nestlé Top List of World's Most Responsible Companies

A new global study shows Aspirational consumers looking to engage with purposeful brands BBMG, GlobeScan launch to track marketplace trends, best practices SAN DIEGO, Jun. 02 /CSRwire/ - Coca-Cola, Microsoft, Samsung, Tata, ...
 CSR Wire1 month ago Microsoft, Honda Among Brands Winning Favor for Environmental Responsibility  Brandchannel.com1 month ago Top U.S. Firms Not Aspirational Worldwide  NonProfit Times1 month ago

How middle class Nigerians spend their money

Standard Chartered bank, in partnership with research consultancy GlobeScan, yesterday released a study offering insight into the aspirations of middle class consumers in Nigeria, Ghana and Kenya . Over the next three weeks, How we made it in Africa ...
 How We Made It In Africa1 month ago

Mintel launches Canadian consumer report series

/CNW/ -- Mintel has announced the launch of their well-respected and widely popular consumer research report series, debuting in Canada for the first time in July of 2014. The reports, which deftly combine new consumer research with the latest ...
 Scottrade1 week ago

Why sustainability leadership requires advocacy

The continued downward slide of government leadership in driving the sustainability agenda forward, coupled with lackluster policy and advocacy engagement from the private sector, is the inconvenient truth revealed in this year's GlobeScan / ...
 Eco-Business2 weeks ago

How the aspirationals are changing the world

Solutions to some of our intractable global challenges could be found in 2.5 billion empowered, young and urban shoppers. These are the aspirationals , and the way they are uniting style and social status with sustainability values represents both ...
 Eco-Business3 weeks ago

HP Living Progress Exchange Opens with Creative, Transparent Dialogue

What does one of the world's largest IT companies have in common with one of the world's leading manufacturers and retailers of footwear, apparel and gear for the outdoor lifestyle? Quite a lot, actually, as I learned from Margaret Morey-Reuner, ...
 Justmeans4 weeks ago

Middle class confident about economic growth Survey

A new survey has found that middle-class consumers in Nigeria and four other emerging markets are confident about economic growth in their countries. The study discovered that the middle-class consumers had clear aspirations for spending their ...
 Nigeria Punch1 month ago Indians are now confident consumers and savers  Livemint.com1 month ago STANDARD CHARTERED : new emerging market consumer - confident, aspirational and ready to spend  4 Traders1 month ago
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