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From owning to renting: How the new economy is fuelling change
Rediff.com

From owning to renting: How the new economy is fuelling change

Renting start-ups make a killing as millennials fuel sharing economy. IMAGE: Rentickle invites customers to rent. Photograph: Courtesy Rentickle.com. As Delhi was gripped by severe air pollution, with the onset of winter a couple of months ago, air purifiers became a much sought after luxury for many in the capital region.   Sensing the demand, rental company Rentickle added air purifier to their portfolio of lifestyle products, offering it on hire for as low as Rs 399 a month. This is ... Rediff.com, 3 weeks ago
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