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About 7 results for "harish bijoor"

How to get your wedding sponsored without being like Bharti Singh

One needs to carefully tread the thin but solid line between the sublime and the ridiculous. Nikita Puri reports. Hansika Chandiramani isn't a social media influencer, blogger, or a celebrity, but she convincingly pushed her idea of getting her wedding sponsored and roped in several brands.Photograph: @fatmubrides/Instagram.   A year ago, while Hansika Chandiramani was getting her wedding mehendi applied, her guests were at a counter put up especially for the event. With bright lights and ... Rediff.com, 4 days ago
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Why Apple may have to rewrite India growth plan

To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent. Last month, when Apple’s chief executive Tim Cook gave a surprise keynote at the World Internet Conference in China, his appeal for an open Internet raised many eyebrows.   Not only was it Cook’s second visit to the country in the past two months, but attending a conference that promotes censorship on Internet ...
 Rediff.com2 weeks ago
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How Lenskart plans to make you 'look good, feel good'

With Katrina Kaif as brand ambassador, will Lenskart be able to steer customers away from local opticians and keep them loyal? Signing up a Bollywood star as brand ambassador is usually the fastest route to the Indian heartland. Ask the Chinese smartphone companies doing it today or, the numerous FMCG, apparel, electronics and other brands that have walked down the path before.   Now Lenskart is doing the same. But the eyewear retail brand that started life seven years ago purely as an ...
 Rediff.com1 month ago
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Why 'She' is uncomfortable in Emami's basket of brands

One of the reasons for the failure, say industry experts and financial analysts, is that Emami strayed too far from its core with sanitary napkins. Even as the Kolkata-based company powers its national ambitions by taking local brands to the big stage, it has struck nought with a sanitary napkins brand it bought two years ago.   ‘She Comfort’, acquired from Royal Hygiene Care in 2014, is almost invisible in the marketplace today. This despite the fact that two other brands ...
 Rediff.com1 month ago
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How the 73-year old Havmor plans to change its Lotte

Havmor will now make its next journey, across India, under the banner of South Korea’s Lotte Group, the confectioner best known for manufacturing and marketing chocolate marshmallow pies under the Choco Pie brand, says Sohini Das. In seventy-three years, Havmor, the Gujarat-based ice-cream brand, has travelled multiple places; starting from Karachi moving on to Dehradun and Indore, and finally settling in Ahmedabad.   It will now make its next journey, across India, under the banner ...
 Rediff.com1 month ago
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How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push. Baba Ramdev has actor Akshay Kumar as competition. In Hindustan Unilever’s ongoing campaign for Lever Ayush, the actor in an all-Indian attire looks into the camera exhorting consumers to go beyond the superficial when choosing ayurvedic products.   As HUL takes on Patanjali, ...
 Rediff.com2 months ago

Participants see much of politics, less of literature

The sixth edition of the Bangalore Literature Festival came to an end on Sunday, with former Jawaharlal Nehru Students Union president Kanhaiya Kumar taking the spotlight. Kumar who cancelled at the last moment in BLF 2016, captured the attention of the ...
 Deccan Herald2 months ago
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