Brand expert Harish Bijoor, singer Raghu Dixit and others protest in front of Balabrooie Guest House on Sunday (Photo: DC) Bengaluru: It was a victory for citizens who protested the demolition of the 150-year-old Balabrooie Guest House, with ... Deccan Chronicle, 1 month ago
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: Going easy on sugar You have answered a fair bit on this in the past but tell me more about the packaged fruit juices market please. Trichy Anandi, if I am to avoid repetition, here is a quick one. This is a market waiting to open up ...Hindu Business Line, 1 week ago
Harish Bijoor, is a business strategy expert and CEO of Harish Bijoor Consults Inc. Mail your questionsHindu Business Line, 12 hours ago Can multiple celebrity endorsers help a brand? Economic Times, 4 days ago Points Of View: Are Multiple Endorsers the Need of the Hour? Agencyfaqs!, 2 weeks ago
BCCI has had to sell its title sponsorship rights at the base price for the last two seasons. The Supreme Court's suggestions about credibility crisis in the leadership of Indian cricket has made stakeholders and sponsors nervous. This after ...NDTV, 15 hours ago
: You have answered a fair bit on this in the past but tell me more about the packaged fruit juices market please. Trichy Anandi, if I am to avoid repetition, here is a quick one. This is a market waiting to open up dramatically both in terms ...Hindu Business Line, 1 week ago
Over the years, advertisers and agencies have leveraged the print medium to deliver interesting experiences to customers. But have they been able to exploit the medium to the fullest? A look at the opportunities presented by print medium vis-à-vis ...Best Media Info, 1 week ago
One of the world's best golfers is also India's most-expensive brand endorser. By landing a four-year deal with the world's largest two-wheeler maker by volume, Hero Motocorp, American Tiger Woods has pipped our desi boys to the post in terms of ...Sify, 1 week ago Here comes an end to a historical story; Nokia ITvoir.com, 1 month ago An era ends with Nokia smartphones Times of India, 1 month ago Microsoft Lumia: End of an era for Nokia smartphones Economic Times, 1 month ago
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Brands today are trying to set Guinness records. Do such accolades help them at all? Ranjan P Lall New Delhi Ranjan, not really. Setting a record for your brand is only a PR milestone. at large. All it does is focus the attention of one and ...Hindu Business Line, 1 week ago
MUMBAI/NEW DELHI: The possibility that N Srinivasan-backed Chennai Super Kings (CSK), the most successful team in the Indian Premier League (IPL), could be disqualified has caused considerable disquiet among sponsors of both CSK and IPL. The Supreme ...Economic Times, 2 weeks ago
How do you keep track of your expenses? And what measures do you take to curtail expenses during recession/downtime? Delhi Rohit, this is the terrain of my wife. I am bad at keeping track really. And my wife is good at keeping track. Thank God, ...Hindu Business Line, 3 weeks ago
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