Election slogans don't really matter, content does: Harish Bijoor

He is known for his bold and unconventional ideas in marketing strategy. That's why, when Harish Bijoor speaks, everyone listens.

Malavika R. Harita, CEO of Saatchi Focus Network, spent the first six years of her career at HMT Watches. She was fixated on the brand. Though she moved on from the company, the love story continued. Her mother still wears the HMT watch she gifted ...

KOLKATA: Sangeeta Rout, a 35-year-old homemaker from Gurgaon, cannot think of using any soap other than Mysore Sandal, a 96-year-old brand from Karnataka Soaps & Detergents (KSDL). "We have grown up with this brand and even my daughters have got ...

The furore over spot-fixing allegations towards the end of IPL 6 might just "unfix" brand IPL. While sponsors of the Rajasthan Royals team may have reason to worry as all the three accused players belong to the team, brand IPL may once again take a ...

The Republic of Hurt Sentiments is familiar territory for Indian film-makers, as seen in several examples old and new. There was Kamal Haasan's Vishwaroopam, which was banned in Tamil Nadu for "hurting" Muslim sentiments; earlier, Madhuri Dixit's ...

The city sure loves its share of parties, especially when it is tastefully done. So, when The Whiskey Magazine, UK, celebrated the unveiling of its new cover, the who's-who of the city's social circuit made their presence felt. The evening, hosted ...

In a rather short span of time, Sunny Leone has managed to make a place for herself in the industry. The adult film star who made her desi debut in the reality show Bigg Boss landed a role with the Bhatt camp. Following a successful film debut in ...

I appreciate that it is important to know customers. But how important is it really? Also, what methods would you recommend for me to use on my own? _ Sumana Nayak, Bangalore Sumana, the customer is a very important entity. All business exists and ...

Embedded software solutions firm Global Edge Software Ltd Tuesday acquired Dearborn Electronics (India) Ltd for an undisclosed amount to foray into automotive electronics and industrial automation embedded systems. "The acquisition will support our ...