Prasanna Viswanathan, Ramya, Aakar Patel, Mihir Sharma and Harish Bijoor at the Bangalore Literature Festival on Sunday | JITHENDRA M BENGALURU: Bangalore Literature Festival witnessed an interesting discussion with Aakar Patel, writer and ... New Indian Express, 1 month ago
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"Wow! I can't imagine that this is the last teen year of Bangalore Times. It is all of 19! It only seems like yesterday that the Bangalore Times was just the back page of TOI Bangalore. And how this supplement grew! Over these years, BT has kept ...Times of India, 1 month ago
BENGALURU: Bengaluru has been rated the world's most dynamic city in the annual Jones Lang LaSalle City Momentum Index (CMI). It outranked many global cities, including Silicon Valley, Boston and London. Apart from India, cities from China, ...New Indian Express, 2 days ago
Last week Sumi Ghosh completed one year as chief executive of Tata Starbucks. Asked about his maiden year, the old Starbucks hand - the US-born Ghosh has worked with the coffee chain for over 8 years and was responsible for its Midwestern US region ...Economic Times, 3 days ago
The irony could not be starker for a brand that claims many firsts to its credit. RR Kabel, a wire & cable manufacturer owned by Mumbai's Ram Ratna Group, was the first brand in the segment to come up with a TV commercial way back in 2005. It's ...Economic Times, 3 days ago
Bengaluru: Once better known as the 'beer capital of India', Bengaluru today is witnessing a steady fall in consumption of the fizzy liquor. While there has been a visible decline in the past three years, the sales hit a four-year low in 2016-17, ...Times of India, 3 days ago
Though running global campaigns across markets isn't new, advertisers agree that localising is important to create a connect. For a major multinational company to run its global campaign across markets is not a new phenomenon. Every now and then, ...Financial Express, 4 days ago
Chinese products, once known as cheap and low-quality brands, are no more a pariah. From mobiles, TVs and refrigerators to fitness bands, brand China is giving its Indian counterpart a run for its money. Last September, Beijing-based LeEco rattled ...Hindu Business Line, 5 days ago
Ranveer Singh's portfolio has grown to 16 brands in less than two years since his first ad. Urvi Malvania on what makes the actor so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up. IMAGE: What makes Ranveer Singh different from endorsers like Amitabh Bachchan, Salman Khan or Virat Kohli -- celebrities who play themselves in every ad -- is his chameleon like ability to keep his identity well hidden. Photograph: Pradeep Bandekar. For the past ...Rediff.com, 1 week ago Is it time for the companies to change Ranveer Singh's brand endorsing style? Economic Times, 2 months ago
Not long ago, almost every facet of Indian cricket --- be it the team's performance, selection or any controversy --- revolved around Mahendra Singh Dhoni. He was easily the most marketable name in the advertising world once Sachin Tendulkar signed ...Hindustan Times, 1 week ago
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