Comment · print · T T T+· T- Brand thinker and practitioner Harish Bijoor will address students of School of Management at the annual event Forum for Learning and Acquiring Marketing Expertise (FLAME-2015) at the MIT library auditorium, ... The Hindu, 3 weeks ago
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According to brand consultant, Harish Bijoor, Rasna is like the mother and Tang the great granddaughter of the category, as far as India is concerned.Economic Times, 2 months ago
ITC's noodle brand has been caught in the Maggi crossfire. Can it turn the tide in its favour? Noodles have been the flavour of conversations across the country, if not our daily menus over the past few months. And even as Maggi gets ready to stage a comeback, the question really is, did other noodle brands gain in its absence? And can they make the most of the six months before Nestle brings Maggi back? Industry observers had predicted that ITC would gain the most from Nestle's ...Rediff.com, 2 days ago ITC pushes Yippee noodles to replace Maggi Rediff.com, 2 months ago
The changing contours of technology are urging realtors and developers to ride the technology bandwagon and induct all that is popping up from the R&D labs. TOPICS The 7th conclave of National Association of Realtors held in Bengaluru dispels ...The Hindu, 2 days ago
In his epic drama in 1903, Man and Superman, George Bernard Shaw wrote: "There is no love sincerer than the love of food." More than a century later, it's not just Indian consumers who would agree with the Irish playwright; also displaying their passion for ...Economic Times, 1 week ago
Image: Image: GM Spark. Photograph: Chevrolet.com Keen to change popular perception about its brands and gain market share, the auto major is taking a close look at customer expectations The fledgling twenty year old India operation of GM has triggered a rethink at the company’s Detroit headquarters. The leadership team at the world’s third largest automobile company has decided to reposition itself in the crowded passenger vehicle market. GM is rebuilding its line-up, keeping it ...Rediff.com, 1 week ago
Some want it to be just quirky, others want to make sure it has instant connect with potential customers and recall value. A brand name that could tickle your funny bone, grab eyeballs and help snare those first few thousand users. Well, ...Livemint.com, 1 week ago
Bengaluru: True to its sobriquet of Garden City, the city is dotted with hundreds of parks, foremost among them being Cubbon Park and Lalbagh. In 2004, the BBMP initiative to develop 100 parks a year got solid backing from Resident Welfare ...Deccan Chronicle, 1 week ago
A well-known tag will help the brand crack down on those riding on its nameThere is little that one does not know about Amul. Its co-operative traditions, mass appeal and of course, the punchy advertising -- the brand not only has instant recall but is also associated with all things Indian. But success breeds copycats and today we have everything from innerwear to auto component companies naming themselves Amul. Now, with the Intellectual Property Appellate Board giving Amul a well-known ...Rediff.com, 1 week ago
India’s relatively nascent wine industry, warding off a lingering global economic slowdown, is on a steady high, driven by demographic changes and a growing affluent class. Wine sales in India rose by 21 per cent from 95 lakh litres in 2013-14 to 1.15 crore ...The Financial Chronicle, 2 weeks ago
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