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About 53 results for "harish bijoor"

Schmitten Hopes to Challenge Cadbury and Nestle

The Rajhans Group launches luxury chocolate brand, Schmitten, in India. But will it be able to make any dent? Forget what your elders taught you about sharing and caring. It does not apply to a bar of chocolate - so says premium chocolate brand ... Agencyfaqs!, 23 hours ago

Companies get quirky with designations, IBM has 'Wild Ducks', MTS has 'Fundamentalists'

NEW DELHI: Technology major IBM treasures its flock of 'wild ducks', while mobile service provider MTS has a complete team of 'fundamentalists'. No, these firms are not into ornithology or hardline politics. They have just coined some quirky names ...
 Economic Times4 days ago

Brands make merry

: Festival advertising seems to be big business. How big? Hyderabad Vartika, yes, it is. Brands, today, are largely television-led. Festivals offer the one opportunity for most brands that are largely seen on television to be touched, felt, ...
 Hindu Business Line4 days ago

Child-friendly Printers

The printer category has shifted focus from the office goer to the school student. Why? Picture this: a child walks away from the din and bustle of his house. He shakes his head at the noise his family creates, lamenting the absence of peace.
 Agencyfaqs!6 days ago

HMT caught in a time warp

Bangalore: Just when the global watch industry is at an inflection point, with consumer technology firms like Apple, Motorola and Samsung redefining the very ethos of a watch, India's oldest timekeeper is set to bid adieu. The watch division of ...
 Times of India1 week ago

With the new legislation on CSR spends, will we see

a lot of spends going behind building brands with CSR funds? New Delhi Devika, I really hope not. CSR, sadly, has been perennially linked to brand building. In many ways, corporate boards have viewed CSR activities as subliminal ways of ...
 Hindu Business Line1 week ago

Debate over brands riding the ALS Ice Bucket Challenge wave

Brand icons such as the Pillsbury Doughboy, the Old Spice Man, KFC's Colonel and McDonald's Ronald McDonald have taken the challenge to take pot shots at their rivals. But is this tantamount to trivialising a critical issue like ALS? Sarmistha ...
 Best Media Info2 weeks ago

Brand Hrithik: What makes marketers bet on the star?

Hrithik Roshan-starrer is a bit like Christmas: it tends to come once a year. Consider: Bang Bang, which has Hrithik in the lead role and is set for release on October 2, comes a full year after his last film Krrish 3. And fans will have to wait for ...
 Economic Times2 weeks ago

Clichés actually emerge from the lives of people

: Every category has a cliché it operates with. Advertising, in most categories, looks one like the other. Why? Shilpa, society gets the advertising it deserves. A society gets the clichés it deserves. Take Australian advertising. It seems ...
 Hindu Business Line2 weeks ago

Retail's new fad: Customers as marketers, brand managers

CHENNAI: There is no word more powerful than that of a peer, and retailers are leveraging this to the hilt to market their products. Retailers are now roping in their customers to become a part-time representative, and market the products to their ...
 Times of India2 weeks ago
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