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About 6 results for "harish bijoor"

How Hind Lever plans to take on Patanjali
Rediff.com

How Hind Lever plans to take on Patanjali

In the coming months, Lever Ayush will venture into categories beyond soaps, shampoos, toothpastes, lotions and moisturisers, its current segments of operation, as it seeks to give the brand a horizontal push. Baba Ramdev has actor Akshay Kumar as competition. In Hindustan Unilever’s ongoing campaign for Lever Ayush, the actor in an all-Indian attire looks into the camera exhorting consumers to go beyond the superficial when choosing ayurvedic products.   As HUL takes on Patanjali, ... Rediff.com, 6 days ago

1 images for "harish bijoor"

Afaqs, 6 months ago

Participants see much of politics, less of literature

The sixth edition of the Bangalore Literature Festival came to an end on Sunday, with former Jawaharlal Nehru Students Union president Kanhaiya Kumar taking the spotlight. Kumar who cancelled at the last moment in BLF 2016, captured the attention of the ...
 Deccan Herald2 weeks ago
Rediff.com

Tagore, Hritihik, Kajol have 'benefited from consuming' Bournvita

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant. Photograph: Courtesy @deep_anchor/Twitter. Bournvita is redrawing its lines of engagement with customers through brand extensions, digital initiatives and different forms of communication as it closes in on its seventieth year in India.   But the brand that was once endorsed by none other than Nobel Laureate Rabindranath Tagore, is not changing its positioning or its core values says ...
 Rediff.com1 month ago
Rediff.com

Sindhu & Gopichand lure India towards sport drinks

With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country. Gatorade may have always played second fiddle to mother brand Pepsi in PepsiCo India’s brand portfolio, but it has managed to go one up with its latest campaign.   Pullela Gopichand, the badminton star turned star coach who had famously turned down endorsements for all colas (well before Virat Kohli) shares screen space with his ...
 Rediff.com1 month ago

Making the Infosys story extraordinary again

'It was a bellwether brand not just for stock performance but also for its corporate governance. That image of being "holier-than-thou" has taken a beating for sure. The fight between the founders, the board and the CEO makes Infosys like any other corporation: ordinary and common place.' Ayan Pramanik reports on how the company is fighting on multiple fronts to recover from the damage caused by Vishal Sikka's exit. Infosys founders, from left, Nandan Nilekani and Kris Gopalakrishnan look on ...
 Rediff.com2 months ago

Ganpati, Durga, Lakshmi to the rescue of India Inc!

Brands in India are finding newer, more innovative ways to engage with a wider audience during festivals. But they still have a long way to go before they match global campaigns. T E Narasimhan and Aneesh Phadnis report. This Ganpati made out of auto parts sponsored by Ford India was quite the attraction at Oberoi Mall in Mumbai this Ganeshotsav.Photograph: @nishant.sudhakaran/Facebook.com.   Inside the anodyne glass and chrome structure of Oberoi Mall, located off a busy highway in the ...
 Rediff.com2 months ago
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